Insights Manager

Madison, WI (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own mixed-method insights program from design to storytelling, combining qualitative and quantitative work to deliver actionable client recommendations; leverage AI-enabled tools to scale insights while preserving rigor.

  • Own Research Design: Define business questions and develop proposals for qualitative and quantitative studies.
  • Insight Delivery: Synthesize findings into clear, persuasive stories and visuals with actionable recommendations.
  • Tooling & Process: Use AI-enabled methods and manage fieldwork, sampling, and analysis for timely insights.

Job Description

Responsibilities

  • Lead qualitative research projects
  • Define business questions, design research approaches, scope costs, and develop proposals
  • Write screeners and discussion guides
  • Manage recruiting to keep timelines, quotas, and project goals on track
  • Moderate both live and online qualitative research
  • Synthesize findings into clear conclusions and actionable recommendations
  • Lead quantitative research projects
  • Define business questions, design research approaches, scope costs, and develop proposals
  • Develop questionnaires and ensure programmed surveys are accurate and ready for fielding
  • Manage fieldwork to keep timelines, sample goals, and project objectives on track

Requirements

  • 5+ years of market research or insights experience
  • Bachelor’s degree in marketing, market research, mass communications, advertising, psychology, or a related field
  • Experience leading qualitative and quantitative research from design through reporting
  • Experience moderating qualitative research, including both live and online discussions
  • Experience with, or enthusiasm for, using AI to enhance research capabilities and unlock new possibilities for insight generation
  • Strong written and verbal communication skills, with the ability to turn findings into clear, persuasive stories and recommendations
  • Proven ability to manage multiple projects, collaborate across teams, and maintain attention to detail in a fast-paced environment

Preferred

  • You build on ideas with a “Yes, and” mindset
  • You bring curiosity and challenge thinking in a productive way
  • You care about both the work and the people behind it
  • You hold high standards and take ownership of outcomes

Benefits

  • Hybrid work flexibility
  • health + dental insurance
  • paid parental leave
  • matching 401(k) + profit sharing
  • a professional development fund and many more! This position is a hybrid position.
Hiebing logo

Hiebing

Hiebing is an integrated brand development and marketing communications agency with home bases in the thriving capital cities of Madison and Austin. We combine two forces to move brands forward: The Possible and The Provable.The Possible harnesses curiosity and the power of “what if” to imagine what could work. The Provable investigates and distills all forms of input to know what does work. Through this trademark exchange of ideas and data, we create meaningful stories in measurable ways.Ready to move forward? Let’s join forces.If you have an interesting story to tell and are looking for a true partner in your efforts, we’d love the opportunity to chat with you. Please contact Dana Arnold at darnold@hiebing.com.GOOD-TO-KNOW INFO: - Named 2015 Small Agency of the Year--Midwest Region - 100% employee-owned, so we’re not beholden to anyone - $50+ million in capitalized billings - Client roster that includes Alliant Energy, Batteries Plus Bulbs, Chuy's Tex-Mex, Culver’s, Good Foods Group, Schneider, Summit Credit Union, Wisconsin Department of Tourism and many others...

Founded in 1981
Austin, Texas, USA
170 employees (89 in marketing)

Traffic Signals

Monthly Visitors
3.9K
Traffic Source Mix
Search
29.4%
Direct
46.8%
Referral
7.2%
Social
14.9%
Paid
1.5%

Headcount Trend

Current headcount: ~170

Marketing Team

Marketing Team Size
66 (39% of company)
Median Career Experience
15.5 years
Median Tenure
12 years