Insights & Analytics Freelancer

New York City, NY (Remote)

Salary Not AvailableSenior Level6+ years expContract

Posted 2 months ago

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Job Summary

Own the interpretation and storytelling of media analytics, turning data into concise, actionable insights for clients and internal partners, while guiding project delivery and mentorship.

  • Data & insights: Analyze social, digital, and traditional media data to shape strategic recommendations.
  • Stakeholder storytelling: Create visuals and dashboards to communicate findings to executives and clients.
  • Leadership & delivery: Oversee client projects and mentor junior team members to ensure timely, high-quality work.

Job Description

Responsibilities

  • Analyze social, digital, and traditional media data using qualitative and quantitative research methods to develop actionable insights
  • Use data visualization skills and tools to analyze, package and communicate findings to key stakeholders, both internally and to external clients
  • Help oversee client projects and junior team members

Requirements

  • Ability to translate data into insights that help clients understand audience needs and behavioral drivers
  • Strong knowledge of strategic marketing, media, social, audience targeting tools and vendors, including both quantitative tracking and research methodologies
  • Deep understanding of the digital landscape
  • Strong business, marketing & consumer understanding
  • Interest in what moves popular culture
  • Excellent oral and written communication skills, specifically the ability to convey research findings in a concise and effective manner
  • Ability to work individually and in a team setting
  • Ability to remain organized, driven, and focused on multiple projects at a time
  • Ability to meet deadlines and adapt quickly to new projects
  • Project/time/client management skills
  • Strong presentation and data visualization skills
  • Enthusiastic, eager, and curious
  • 6+ years of experience in marketing/communications analytics, research and insights function preferably in an agency setting
  • Required research tools and skills: Brandwatch/Netbase or social listening equivalent, LexisNexis/Factiva/Meltwater/NewsWhip or traditional media equivalent, MRI-Simmons, Quid
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MikeWorldWide

MWW is one of the world’s leading independent, integrated PR agencies with offices across the US and UK, and a global network of partners.With dedicated insights, strategy, data, and analytics, digital and content and creative teams, MWW’s expertise spans Consumer Lifestyle Marketing, Corporate Communications and Reputation Management, Public Affairs, Issues & Crisis Management, LGBTQ, Technology, Sports & Entertainment, B2B, Food & Beverage and Health & Wellness.Our approach is recognized year after year with top industry awards, including the Global SABRE Award, a Gold Fresh Award and “Highly Commended” by PR Week, "PR Agency of the Year" and “Company of the Year” by the International Business Awards, as well as "Top Places to Work in PR.” In 2018, MWW was named Independent Public Relations Consultancy of the Year for Americas by the International Communications Consultancy Organization (ICCO) for the third consecutive year. To learn more about our capabilities and what we can do for you visit http://www.mww.com.

Founded in 1986
New York, New York, USA
425 employees (58 in marketing)

Traffic Signals

Monthly Visitors
10.2K
Traffic Source Mix
Search
32.5%
Direct
51%
Referral
7.2%
Social
7.7%
Paid
1.2%

Headcount Trend

Current headcount: ~433

Marketing Team

Marketing Team Size
37 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 14 years ago

Funding History

  • Mar 2012
    Series Unknown

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