Responsibilities

• Support the Sr. Director, Insights & Innovation and work closely with Brand Marketing in identifying and developing new product opportunities with a focus on line extensions (e.g., new flavors, seasonal variants, new pack formats, etc).
• Help develop consumer-led concepts and product propositions, including naming territories, benefit ladders, positioning statements, and occasion-based messaging
• Assist in the development of business cases (volume, pricing, margin, and investment considerations) in partnership with Finance and Commercial teams.
• Evaluate competitive landscape, category trends, and retailer dynamics to ensure innovation is relevant, differentiated, and commercially viable.
• Partner closely with Brand Marketing to ensure innovation initiatives are strategically aligned and on brand (visual identity, tone, claims, packaging hierarchy, etc.).
• Collaborate with Brewing, Supply Chain and Operations to translate concepts into feasible liquid and packaging solutions that meet cost, timing, and quality requirements.
• Assist Brand team in go-to-market planning, including launch timing, channel prioritization, retail strategy, and promotional recommendations.
• Partner with the Innovation Project Manager to track all key milestones and deliverables, ensuring timelines, owners, and dependencies are clearly documented and updated.
• Help drive strong project hygiene: meeting notes, action items, decision logs, risk/issue trackers, and timeline updates.
• Support internal alignment by preparing leadership updates, steering committee materials, and launch readiness reviews.

Requirements

• Bachelor's Degree in marketing or related field OR any combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved required
• 3 years marketing experience or 1 years marketing experience with a Master''s degree required
• 1 year brand or product management within the CPG industry required
• Demonstrated experience identifying product white spaces, building differentiated brands to meet the consumer need, successfully bringing them to market and driving sustained performance at retail preferred
• Understanding of consumer product innovation processes from concept through commercialization.
• Working knowledge of brand fundamentals, packaging/claims considerations, and retail dynamics.
• Strong cross-functional communication and collaboration skills.
• Project management skills, including timeline management, prioritization, and multi-tasking.
• Strong analytical skills; ability to synthesize research, sales data, and competitive inputs into actions.
• High-quality written and verbal skills; able to create clear, persuasive decks and leadership updates.

Preferred

• Master's Degree marketing or related field preferred
• 1 year brand or product management within the CPG industry preferred
• Demonstrated experience identifying product white spaces, building differentiated brands to meet the consumer need, successfully bringing them to market and driving sustained performance at retail preferred

Benefits

• We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave.
• We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.
• a generous 10% company match on 401(k) contributions
• providing learning and development opportunities
• state-of-the-art equipment, and preventative care