INNOVATION BRAND MANAGER

Chico, CA (On-site)

$116K/yr – $179K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own brand development and commercial execution across the consumer product life cycle, collaborating with product, marketing, and sales teams to identify opportunities and drive sustained performance at retail.

  • Define and execute brand strategies
  • Lead cross-functional initiatives from concept to commercialization.

Job Description

Requirements

  • Bachelor's Degree in marketing or related field OR any combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved required
  • Master's Degree marketing or related field preferred
  • 3 years marketing experience or 1 years marketing experience with a Masterb;s degree required and
  • 1 year brand or product management within the CPG industry required and
  • Demonstrated experience identifying product white spaces, building differentiated brands to meet the consumer need, successfully bringing them to market and driving sustained performance at retail preferred
  • Understanding of consumer product innovation processes from concept through commercialization.
  • Working knowledge of brand fundamentals, packaging/claims considerations, and retail dynamics.
  • Strong cross-functional communication and collaboration skills.
  • Project management skills, including timeline management, prioritization, and multi-tasking.
  • Strong analytical skills; ability to synthesize research, sales data, and competitive inputs into actions.

Preferred

  • Master's Degree marketing or related field preferred
  • Demonstrated experience identifying product white spaces, building differentiated brands to meet the consumer need, successfully bringing them to market and driving sustained performance at retail preferred

Benefits

  • 10% company match on 401(k) contributions
  • learning and development opportunities
  • ongoing trainings
  • state-of-the-art equipment
  • preventative care
  • medical, dental, and vision insurance
  • an onsite medical clinic
  • mental health and well-being benefits including paid sick leave
  • paid time off
Sierra Nevada Brewing Co. logo

Sierra Nevada Brewing Co.

Quality, Integrity, People, Community and Sustainability These are not just words, but a cultural lifestyle and commitment at Sierra Nevada Brewing Co. Our mission is the same as it has been since Sierra Nevada started in 1980 with a humble hand-built brewhouse - to produce and market the finest ales and lagers possible and to do it responsibly. Today Sierra Nevada Brewing Co. is America’s longest-running craft startup, and boasts the number-one best-selling craft brand in the country—the legendary flagship, Sierra Nevada Pale Ale.To this day, Sierra Nevada Brewing Co. remains true to its roots. Our founder and owner is still personally involved in every aspect of brewery operation. Most importantly, the Sierra Nevada commitment to quality remains the same. Premium ingredients and time-honored brewing techniques make Sierra Nevada ales and lagers truly exceptional beers.Sierra Nevada strives for quality in everything we do. From pioneering new beer styles to innovating groundbreaking environmental initiatives, we take our time and look at every option to ensure the best possible outcome. This stubborn insistence on quality extends to our workplace environment as well. At Sierra Nevada Brewing Co., we recognize the vital role our employees have in the ongoing success of our company. As an employee of Sierra Nevada Brewing Co., you will be challenged to perform at a level that meets or exceeds our high quality standards that our customers have come to expect from us.

Founded in 1980
Chico, California, USA
770 employees (56 in marketing)

Traffic Signals

Monthly Visitors
80.6K
Monthly Google Ads Budget
$16.9K
Traffic Source Mix
Search
52.4%
Direct
39.2%
Referral
6.3%
Social
1.5%
Paid
0.6%

Headcount Trend

Current headcount: ~770

Marketing Team

Marketing Team Size
24 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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