Responsibilities

• Lead end-to-end innovation for new product lines—from concept ideation through commercialization
• Identify whitespace opportunities through consumer insights, trends, and competitive analysis
• Develop compelling brand positioning, messaging, and go-to-market strategies
• Partner cross-functionally with R&D, operations, supply chain, and external partners to bring products to life
• Manage product development timelines, budgets, and key milestones
• Own packaging, pricing strategy, and product architecture decisions
• Collaborate with marketing and sales teams to ensure strong market entry and sustained growth
• Continuously evaluate product performance and iterate based on data and consumer feedback

Requirements

• 5–8+ years of experience in brand management, innovation, or product development within CPG
• Bachelor's degree
• 5+ years of experience
• Preferred Experience: 7+ years

Preferred

• 7+ years of experience
• Experience in consumable goods (e.g., food, beverage, supplements, or similar categories) with a track record of launching new products from concept to market
• Strong cross-functional leadership and project management skills
• Excellent communication and storytelling abilities

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.