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Innovation Brand Manager

Oakbrook Terrace, IL (Hybrid)

$98K/yr – $130K/yrMid LevelOther

Posted 3 months ago

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Job Summary

Own brand strategy, cross-functional alignment, and end-to-end marketing execution to drive sustainable growth for the brand and private label, shaping plans and campaigns anchored in consumer insight.

  • Own brand strategy and annual planning cadence across brand and private label, coordinating cross-functional teams.
  • Translate customer data and consumer insight into high-impact initiatives and a cohesive marketing mix.
  • Lead integrated marketing and advertising across channels with agency support to deliver measurable outcomes.

Job Description

Own brand leadership and cross-functional alignment to drive sustainable growth, from annual planning to integrated marketing execution across channels and campaigns.

  • Co-develop and co-lead (with the Senior Manager) short and long term brand growth strategies to deliver sustainable results, and align other functions to those strategies. In partnership with the senior manager manage and lead the annual brand planning process for the brand and private label.
  • An analyzes business, brand, customer data and build strategies and business cases with strong rationale, including translating consumer insight to high impact initiatives.
  • Identify customer & channel opportunities with recommendations on actions.
  • Manages and leads development and execution of sales fundamentals (pricing, merchandising, shelving, assortment).
  • Support and/or Lead key initiatives including brand/promotional development through to campaign execution.
  • Support brand positioning and equity building initiatives.
  • Owns moderately complex cost savings projects and/or key influencer and overseer of MF initiatives.
  • Prioritize the flow of resources at the brand segment & project level.
  • Serves as a mentor/coach and/or manages and develops ABMs.
  • Builds team and functional capability and culture.

Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.