Drive brand strategy and integrated marketing leadership for McCain’s brand and private label to deliver growth.

• Co-develop and co-lead short and long term brand growth strategies and annual brand planning with the Senior Manager.
• Must-have: Marketing experience in CPG with brand strategy, P&L, and campaign development.
• Standout: Cross-functional leadership and capability-building across marketing and ABM teams.

Responsibilities

• Co-develop and co-lead (with the Senior Manager) short and long term brand growth strategies to deliver sustainable results, and align other functions to those strategies. In partnership with the senior manager manage and lead the annual brand planning process for the brand and private label.
• Analyzes business, brand, customer data and build strategies and business cases with strong rationale, including translating consumer insight to high impact initiatives.
• Identify customer & channel opportunities with recommendations on actions.
• Manages and leads development and execution of sales fundamentals (pricing, merchandising, shelving, assortment).
• Support and/or Lead key initiatives including brand/promotional development through to campaign execution.
• Support brand positioning and equity building initiatives.
• Owns moderately complex cost savings projects and/or key influencer and overseer of MF initiatives.
• Prioritize the flow of resources at the brand segment & project level.
• Serves as a mentor/coach and/or manages and develops ABM’s.
• Builds team and functional capability and culture.
• Owns delivering the integrated marketing mix across all executions. Leads brand advertising and total communication mix process & projects with the support of the agency and the Senior Manager of Media & Communication.

Requirements

• Undergraduate Degree. Major in marketing preferred and an MBA is strong plus.
• Previous marketing experience required dealing with CPG retailers (Walmart, Kroger, Publix, Wakefern and/or major grocery retailers preferred)
• Previous experience required developing brand strategy, the brand P&L, campaign development & communication, product launches, and sales fundamentals
• Food industry experience and/or Tier 1 CPG experience preferred
• Consistently achieves results, even under tough circumstances
• High degree of accountability with the ability to hold self and others accountable to meet commitments
• Ability lead cross functional projects and teams and handle multiple projects and priorities on time with excellence
• Ability to quickly and effectively build and maintain partnerships and work collaboratively with others to meet shared objectives
• Strong communication and interpersonal skills to function effectively as a leader and in a team and matrixed environment.
• A strong understanding of the US CPG retail environment with the ability to deliver solutions that benefit the company and customer
• Strong analytical and creative problem solving skills (gathers critical data, translates analysis of an opportunity to resulting volume and financial goals, develops POV and recommendation)
• Ability to be resilient in the face of adversity
• Has the courage to step up and address difficult issues
• Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• IRI analytic capabilities

Benefits

• Health coverage (medical, dental, vision, prescription drug)
• Retirement savings benefits
• Leave support including medical, family and bereavement
• Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources
• Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role
• Additional benefit detail available during the application process
• Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.