Responsibilities

• Identify, collect, prepare, transform, and validate data.
• Understand and maintain data models, mappings, and relationships.
• Complete data transformations across all data sources, including 3rd party measurement data.
• Perform data quality audits for all media platforms.
• Act as a subject matter expert in data use for measuring and improving marketing campaigns.
• Confidently respond to client questions in meetings and clearly articulate answers to questions in written form, demonstrating knowledge and understanding of both client business problem but interpretation of the data used to address it.
• Establish business objectives and define KPIs and metrics, thoroughly documenting in standard Measurement Framework.
• Assist in developing solutions to achieve client measurement goals.
• Create visualizations to effectively communicate performance.
• Build, update, and maintain Power BI dashboards across all media data and 3rd party measurement sources for internal and external stakeholders.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, Economics or a related field.
• 4+ years of demonstrated experience in data modeling, measurement planning and data visualization.
• Proficient in SQL
• Deep experience in Microsoft Excel, including DAX, complex formulas, pivot tables, Power Pivot
• Experience in BI tools, preferably Power BI
• Strong written and verbal communication skills

Preferred

• Experience with digital media platforms and analyzing media data.
• Experience in the Healthcare vertical.
• Experience using project management software.