Influencer & UGC Manager for NYC Restaurants (FREELANCE)

New York, USA (Hybrid)

Salary Not AvailableMid LevelContract

Posted 4 months ago

Job Summary

Drive influencer and UGC activation for NYC restaurant clients, from creator sourcing to post-campaign analysis.

  • Own end-to-end influencer/UGC strategy for multiple accounts, with strong live-event activation.
  • Must-have: Active NYC creator Rolodex and live-event activation experience.
  • Standout: On-site hosting and post-event amplification in NYC and the Hamptons.

Job Description

Responsibilities

  • Own influencer and UGC strategy end-to-end for multiple client accounts — mainly NYC restaurants — from briefing through post-campaign analysis.
  • Source, vet, and negotiate with creators across Instagram, TikTok, YouTube, and emerging platforms.
  • Lead influencer programming for in-person events across NYC and the Hamptons — including talent invites, RSVP management, on-site hosting, content capture, and post-event amplification.
  • Leverage and continuously expand your personal Rolodex of NYC-based influencers, UGC creators, and talent managers.

Requirements

  • An active, personal Rolodex of NYC-based influencers and UGC creators (critical)
  • Experience running influencer activations at live events — comfortable being on the ground, managing talent in real time, and troubleshooting on the fly
  • Strong negotiation skills and comfort with creator contracts, usage rights, and rate benchmarking
  • NYC-based and able to attend creator events, brand activations, and in-person meetings — including travel to the Hamptons during event season

Preferred

  • Connections with creators in the food space

Misfit Marketing

Misfit is a social-first creative agency for consumer brands, born in Brooklyn.We turn brands into characters people actually want to follow. Static imagery and polished photography don't move the needle anymore, and people don't want to feel sold to, they want to feel something. We build brand worlds through strategy, short-form video, UGC, and influencer partnerships that feel like culture, not advertising.NYC, Austin, LA.

Founded in 2025
New York, New York, USA
8 employees (2 in marketing)

Marketing Team

Marketing Team Size
2 (25% of company)
Median Career Experience
5 years
Median Tenure
0.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Google Ads Budget
$1.5M

Headcount Trend

Current headcount: ~8

Influencer & UGC Manager for NYC Restaurants (FREELANCE)

Misfit Marketing · New York, USA · Hybrid