Misfit Marketing

Influencer & UGC Manager for NYC Restaurants (FREELANCE)

New York, USA (Hybrid)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Drive influencer and UGC activation for NYC restaurant clients, from creator sourcing to post-campaign analysis.

  • Own end-to-end influencer/UGC strategy for multiple accounts, with strong live-event activation.
  • Must-have: Active NYC creator Rolodex and live-event activation experience.
  • Standout: On-site hosting and post-event amplification in NYC and the Hamptons.

Job Description

Responsibilities

  • Own influencer and UGC strategy end-to-end for multiple client accounts — mainly NYC restaurants — from briefing through post-campaign analysis.
  • Source, vet, and negotiate with creators across Instagram, TikTok, YouTube, and emerging platforms.
  • Lead influencer programming for in-person events across NYC and the Hamptons — including talent invites, RSVP management, on-site hosting, content capture, and post-event amplification.
  • Leverage and continuously expand your personal Rolodex of NYC-based influencers, UGC creators, and talent managers.

Requirements

  • An active, personal Rolodex of NYC-based influencers and UGC creators (critical)
  • Experience running influencer activations at live events — comfortable being on the ground, managing talent in real time, and troubleshooting on the fly
  • Strong negotiation skills and comfort with creator contracts, usage rights, and rate benchmarking
  • NYC-based and able to attend creator events, brand activations, and in-person meetings — including travel to the Hamptons during event season

Preferred

  • Connections with creators in the food space