Influencer Strategist

New York City, NY (Unknown)

$71K/yr – $85K/yrMid Level3+ years exp

Posted 12 days ago

Job Summary

Own and drive end-to-end influencer programs and cross-functional campaigns, collaborating with senior leads to shape culture-first strategies, manage client relationships, and mentor teams.

  • Lead influencer programs from strategy to reporting
  • Forge high-value creator relationships and drive cross-functional execution

Job Description

Responsibilities

  • Drive Cultural Impact: Partner closely with senior leads to dissect business goals and build disruptive, culture-first influencer strategies that integrate with PR, social, and paid media.
  • Own End-to-End Execution: Lead influencer programs from supporting strategy to owning partner discovery & vetting, negotiations, contracting, content oversight, and reporting.
  • Cross-Functional Integration: Serve as a dot-connector, pulling in the right specialists to ensure flawless execution.
  • Forge High-Value Connections: Proactively source and build relationships with creators who keep our brands at the center of current conversations.
  • Own Client Relationships: Serve as a trusted point of contact, leading calls and managing multiple workstreams effortlessly.
  • Trend & Competitor Intelligence: Turn competitive insights and fast-breaking culture into bespoke, turn-key campaign entry points for brands.
  • Mentor & Lead: Inspire internal teams, offer real-time feedback, challenge the status quo, and help build a strong team culture.

Requirements

  • 3–5 years of experience executing end-to-end influencer marketing campaigns (creator identification & vetting, talent negotiations, contract redlines/legal guardrails, execution, and reporting) while acting as a primary client contact.
  • Direct experience negotiating with creator talent.
  • Proven track record working side-by-side with senior leads on integrated campaigns, analyzing performance, and coaching junior team members.
  • Quick on your feet, comfortable with curveballs, and skilled at guiding clients through strategic pivots.
  • High autonomy and ownership—you know how to manage up, get what you need to succeed, and navigate dynamic agency environments with ease.
  • Bachelor’s Degree or equivalent industry experience.

Preferred

  • Hands-on experience with influencer management platforms (e.g., CreatorIQ).
  • Deep passion or experience working with CPG brands.
  • A track record of spotting subcultures and trend shifts before they hit the mainstream.

Benefits

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
M Booth logo

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984
New York, NY, US
414 employees (109 in marketing)
67% recommend to a friend
79% CEO approval

Salaries

Posted range

$71K/yr – $85K/yr

Taken straight from the job posting.

See all M Booth salaries

Marketing Team

Marketing Team Size
77 (19% of company)
Median Career Experience
11 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
13

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
29.1%
Direct
55.1%
Referral
5.9%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~407
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Influencer Strategist

M Booth · New York City, NY · Unknown