Responsibilities

• Build target lists of creators on TikTok, Instagram, Snapchat, YouTube, and X with an engaged following, real on-camera charisma, and content that fits a research-focused brand.
• Spot rising creators early, before their inboxes fill up with brand offers.
• Start conversations with personal messages built around a strong hook, and follow up with persistence and good judgment.
• Use more than one path to reach each creator, including other platforms, email, and mutual connections.
• Gauge each creator's interest and fit, then hand the lead to the Affiliate Relationship Manager with their name, contact details, social profiles, and notes on what matters to them.
• Track your outreach and report weekly on messages sent, replies, and leads handed off.
• Keep every conversation consistent with our research-use-only standards and each platform's rules.

Requirements

• An established social media presence with at least 25,000 followers on TikTok, Instagram, Snapchat, YouTube, or X, and a reputation that gets replies from other creators, including high-profile ones.
• Deep, everyday knowledge of TikTok, Instagram, Snapchat, YouTube, and X, including which creators and content formats are gaining traction.
• An eye for the right creators: real engagement rather than just follower counts, a strong on-camera presence, and an audience that fits our brand.
• Sharp, personal writing that earns a reply.
• Consistency: about 100 thoughtful outreach messages a week, tracked in a CRM or spreadsheet.
• A self-starter mindset. You follow through and you follow up.
• Willingness to learn our research-use-only content standards. We'll train you on the details.

Preferred

• A following of 100,000 or more.
• Experience in creator outreach, influencer marketing, talent scouting, or social media sales.
• Experience recruiting creators for an affiliate or ambassador program.
• Experience in sales, lead generation, or appointment setting.
• Existing relationships with creators.
• Familiarity with content policies on TikTok, Instagram, Snapchat, and YouTube.