Influencer Marketing Specialist

San Mateo, CA (Unknown)

$152K/yr – $191K/yrSenior Level3+ years expFull time

Posted 13 days ago

Job Summary

Own end-to-end influencer campaigns from briefing to performance tracking while coordinating cross-functional teams and managing creator relationships.

  • Oversee day-to-day contacts for creators and their managers
  • Track deliverables and support live event coordination

Job Description

Responsibilities

  • Assist in the end-to-end execution of influencer campaigns — supporting briefing, content review, posting coordination, and performance tracking
  • Manage campaign timelines and deliverable trackers, flagging risks and keeping all parties aligned
  • Partner with internal teams to draft creator briefs, talking points, and campaign recaps under the direction of senior team members
  • Coordinate with internal teams (creative, legal, social, events) to ensure influencer content is on-brand and delivered on schedule
  • Pull and compile performance data from influencer platforms and internal dashboards to support weekly and campaign-level reporting
  • Serve as an on-the-ground point of contact for influencers at live events — managing logistics, schedules, and real-time needs
  • Help coordinate influencer travel, accommodations, and event-day itineraries in partnership with the events and operations teams
  • Support event activations from pre-production through wrap, ensuring creator experience is smooth and on-brand
  • Assist in capturing content moments and documentation at events for post-event recaps and learnings
  • Act as a day-to-day contact for a defined roster of creators and their management teams, building trust and maintaining positive ongoing relationships

Requirements

  • 3-4 years of experience in influencer marketing, creator relations, talent management, social media, or a closely related field
  • A genuine understanding of the creator landscape — you follow creators, know the platforms, and can speak fluently about content trends
  • Strong organizational skills with the ability to manage multiple tasks and deadlines simultaneously without dropping the ball
  • Clear, professional communicator — comfortable drafting emails to creators and their reps, and working cross-functionally with internal teams
  • Comfortable working in a fast-paced environment where priorities can shift and no two days look the same
  • Detail-oriented and proactive — you spot what needs to happen next and take initiative to make it happen
  • Familiar with influencer platforms, social media analytics tools, or creator CRM systems is a plus

Preferred

  • Experience supporting live events or experiential marketing activations
  • Exposure to influencer contracting, gifting programs, or affiliate/commission structures
  • Background in gaming, entertainment, or consumer tech with knowledge of UGC creator communities
  • Proficiency in Google Suite and knowledge of creator focused tools like Tubular, CreatorIQ, etc

Benefits

  • equity compensation
  • benefits as described on this page
Roblox logo

Roblox

3.7 Glassdoor

Roblox's vision is to reimagine the way people come together. Our mission is to connect a billion people with optimism and civility.What is Roblox?Roblox is a platform where people come together virtually to share experiences. Every day, tens of millions of people from around the world come to Roblox to learn, work, play, connect, communicate, and socialize in immersive digital experiences all built by a global community of creators.Powered by CreatorsRoblox is powered by a global community of millions of developers and creators who produce their own immersive multiplayer experiences each month using Roblox Studio, our intuitive desktop design tool. Any experience imaginable can be created on Roblox.How Popular?Roblox is ranked as one of the top entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore). Our popularity is driven purely by the community with millions of people signing up through word of mouth every month.

Founded in 2004
San Mateo, California, USA
7.6K employees (1,039 in marketing)
61% recommend to a friend
67% CEO approval

Salaries

Posted range

$152K/yr – $191K/yr

Taken straight from the job posting.

See all Roblox salaries

Funding

Total Funding
$874.5M
Last Raise
$17.7M
Post IPO Equity, 1 years ago

Funding History

  • Oct 2024
    Post IPO Equity
  • Apr 2022
    Series Unknown • $17.7M
  • Aug 2021
    Series Unknown

Traffic Signals

Monthly Visitors
580M
Monthly Google Ads Budget
$50.7K
Traffic Source Mix
Search
27.1%
Direct
70.2%
Referral
1.3%
Social
1.4%
Paid
0%

Headcount Trend

Current headcount: ~7.6K

Recent News

Roblox logo

Influencer Marketing Specialist

Roblox · San Mateo, CA · Unknown