Lead end-to-end influencer marketing for brand moments with cross-functional alignment.

• Onsite 3 days a week in LA and 2 days remote.
• Support development of brand-aligned influencer strategies for major cultural, seasonal, and product moments.
• Translate briefs into actionable creator approaches, including casting lists, content direction, and cultural relevance insights.
• Run small-scale creator activations independently, including asset-only asks and micro-campaigns.
• Partner with IMC and Brand teams to ensure creator initiatives ladder into integrated campaign narratives.
• Collaborate with the Ambassador team to source relevant ambassadors for brand moments.
• Oversee agencies on campaign initiatives as needed.
• Identify and vet creators across platforms (TikTok, Instagram, YouTube, Pinterest) aligned with the brand voice.
• Manage day-to-day creator communications, deliverables, and timelines.
• Review creator content for brand alignment, accuracy, and creative quality.