Responsibilities

• Oversee the end-to-end execution of influencer projects, from ideation to publication and post-campaign analysis, across LATAM, Asia, and MENA;
• Manage campaign budgets;
• Identify new influencer niches, emerging creators, and innovative content formats that can unlock growth;
• Analyze campaigns performance using data-driven approach;
• Coordinate with internal Paid Acquisition, SMM, Affiliate Teams;
• Build hypotheses and run structured testing;
• Identify growth opportunities and scale successful approaches.

Requirements

• 2–5+ years of experience in influencer marketing;
• Experience managing end-to-end influencer campaigns and special projects;
• Highly data-driven, with the ability to translate performance metrics into actionable insights for business;
• Understanding of performance metrics and business impact;
• Experience working with at least one analytics or attribution tool (AppsFlyer, Adjust, Tableau, Metabase, or similar);
• Experience working across multiple regions and markets is a plus;
• Strong negotiation and communication skills;
• Russian C1+, English B1+.

Preferred

• Experience in fintech, trading, iGaming, or other complex/regulated industries;
• Agency experience or existing agency/influencer network;
• Experience launching influencer-led special projects or offline events;