Influencer Marketing Manager

Responsibilities

• Collaborate closely with internal teams to develop and execute tailored campaign strategies that align with our clients' objectives
• Manage and grow relationships with external partners, including but not limited to influencers, UGC agencies, talent networks, and independent creators
• Lead the full influencer campaign process, from talent discovery and outreach to negotiation, scheduling, and performance tracking
• Develop clear and compelling briefs to guide partners in creating content and executing campaigns effectively
• Ensure timely content delivery, providing feedback to creators and partners as needed to adhere to the brand briefs
• Stay informed on industry trends and platform updates to help inform future campaigns
• Support marketing efforts by contributing to sales materials, case studies, industry reports, and content for owned channels
• Identify opportunities to refine workflows and improve efficiency across influencer, UGC, and affiliate programs
• Educate internal teams on best practices and equip them with the knowledge to confidently communicate the value of influencers to clients, helping drive adoption and business growth

Requirements

• 3+ years of experience managing end-to-end influencer campaigns, preferably with a focus on performance KPIs. Experience with eCommerce, alcohol, or DTC brands is a plus
• Hands-on experience with influencer discovery & management platforms (e.g. CreatorIQ, Klear, or similar)
• Experience in crafting briefs that align with brand goals and provide clear direction for content execution
• Excellent written and verbal communication skills
• Exceptional organizational skills and the ability to manage multiple campaigns simultaneously while coordinating with influencers, talent agencies, and other partners at various stages
• High attention to detail and problem-solving skills
• Self-starter and ability to work independently

Benefits

• Competitive benefits package, including 20 vacation days and 401k match
• Summer Fridays: we aim to stop working at 3:00pm on Fridays from Memorial Day to Labor Day
• Holiday Break: 11 annual bank holidays, plus Christmas to New Year’s Eve
• Flexible working and WFH opportunities: Two days per week in the NY office required