Influencer Marketing Manager, Lume and Mando

New York City, NY (Hybrid)

$100K/yr – $130K/yrSenior LevelFull time

Posted 3 hrs ago

Job Summary

Own the end-to-end influencer strategy and partnerships for Lume and Mando, guiding creator acquisitions, gifting, negotiations, and performance analysis across cross-functional teams to grow brand awareness and engagement.

Lead influencer strategy and partnerships
Build gifting and creator relation programs
Analyze performance and optimize content

Job Description

Responsibilities

Lead the development and execution of Lume and Mando’s influencer strategies to drive brand awareness, engagement, and cultural relevance
Own the end-to-end execution of all sponsored creator partnerships, including casting, briefing, content review and approvals, day-to-day comms, and post-campaign performance recaps
Develop, manage, and scale Lume + Mando’s gifting programs to nurture long-term creator relationships and sustained brand affinity, including but not limited to creative ideation, creator selection, and mailer execution
Lead and support influencer contract negotiations, including deliverables, timelines, usage rights, and pricing
Collaborate cross-functionally with Social, Performance Marketing, Events, and Brand teams to ensure alignment across channels and identify creator opportunities that feel organic and on-brand
Support and amplify key brand moments (ie. launches, events, and major campaign) through thoughtful, high-impact creator partnerships
Analyze campaign and creator performance data and translate insights into actionable recommendations for future strategy, creator selection, and content optimization

Requirements

Bachelor’s degree required;
Experience in influencer marketing with experience in managing high-impact influencer collaborations
Experienced in working with an influencer agency
Deeply consumer-centric and trend driven - you know how to uncover new upcoming trends and creators and translate it into branded content.
Excellent communication skills with the ability to inspire and motivate cross-functional partners.

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from our family of brands

Mammoth Brands

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. We’ve built a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo.Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential. Today, Mammoth Brands is a growing portfolio of brands built by dedicated, entrepreneurial teams that live and breathe their millions of customers every day. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more. That better serves its customers, employees, and community.

1K employees (152 in marketing)

mammothbrands.com