Influencer Marketing Manager - Gaming

USA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on leading end-to-end creator campaigns in the TCG space, combining strategy, creator onboarding, and multi-platform execution with a focus on building long-term relationships and clear communication. You will manage high-budget activations, maintain operational excellence, and represent the brand in TCG-related conversations. Benefits include flexible work options, development opportunities, and remote-friendly arrangements.

Job Description

Responsibilities

  • Lead end-to-end creator campaigns with demonstrated success working with AAA studios and global gaming brands
  • Apply specialised TCG knowledge to strategy, creator selection, planning, and content approval
  • Source, vet, and onboard creators from the TCG and adjacent communities
  • Develop multi-platform strategies tailored to the TCG community (YouTube, TikTok, Instagram, Twitch, etc.)
  • Oversee high-budget activations and brand partnerships from briefing to final delivery & execute large-scale earned campaigns
  • Ensure operational excellence with great planning, communication, and creative oversight
  • Deliver clear, confident communication during pitches, client reviews, and strategic presentations
  • Build trust-based, long-term relationships through reliability, subject-matter expertise, and industry fluency
  • Represent the brand in TCG-related conversations, events, and creator partnerships

Requirements

  • 4-5 years experience in influencer marketing
  • Knowledge in the TCG space is strongly preferred
  • Proven ability to innovate in the creator space, pioneering new approaches and delivering first-class creator experiences
  • Experience executing six-to-seven figure campaigns for AAA and global gaming brands
  • Strong technical understanding of influencer tools, analytics, tracking systems, and CRM platforms
  • Exceptional communication, relationship management, and stakeholder alignment skills
  • Highly analytical with the ability to turn data into clear insights and business recommendations
  • Proven ability to manage multiple, high-complexity projects under tight deadlines

Preferred

  • Knowledge in the TCG space is strongly preferred

Benefits

  • Competitive salary and bonus scheme
  • 20 days holiday, plus public holidays depending on where you are based
  • Flexible working hours and location - work from anywhere in the world!
  • Learning & development opportunities
  • Remote working & career progression funds
AFK logo

AFK

AFK is the global attention marketing agency where the ambitious belong. Elevate your game with access to the best, brightest and most exciting brands, influencers and professional esports players.Want to learn more? Get in touch at hello@thisisafk.com#ThisIsAFK #ElevateYourGame

Founded in 2018
London Colney, England, GBR
87 employees (12 in marketing)

Traffic Signals

Monthly Visitors
7K
Traffic Source Mix
Search
41.1%
Direct
42.7%
Referral
8.4%
Social
6.4%
Paid
1.1%

Headcount Trend

Current headcount: ~87

Marketing Team

Marketing Team Size
10 (11% of company)