Influencer Marketing Manager

Responsibilities

• Develop and implement a comprehensive influencer marketing strategy that aligns with the brand’s overall marketing goals and objectives
• Stay current on influencer trends, emerging platforms, and evolving social media landscapes to keep the brand innovative and competitive
• Identify, vet, and onboard influencers whose audiences and values align with the brand
• Create engaging influencer campaigns that effectively showcase the property—particularly highlighting unique experiences, lifestyle, and nightlife
• Manage influencer outreach, negotiations, contracts, deliverables, and post-campaign follow-ups
• Build and maintain strong relationships with influencers, talent managers, and brand advocates to foster long-term partnerships
• Collaborate with the creative studio and cross-functional teams to develop cohesive, on-brand content across influencer and social media channels
• Work in collaboration with the social team on the content calendar to ensure timely posting, campaign alignment, and consistent brand messaging
• Provide creative direction and content guidelines to influencers to ensure brand compliance and storytelling consistency
• Monitor social and influencer channels for trends, brand mentions, and partnership opportunities

Requirements

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience as a Social Media Manager or similar role
• In-depth knowledge of social media platforms, trends, and best practices
• Strong written and verbal communication skills
• Creative mindset with the ability to think outside the box
• Experience with social media analytics tools
• Photography skills are a plus
• Excellent multitasking and project management skills