Influencer Marketing Manager

Responsibilities

• Influencer Marketing: Lead the day-to-day execution of Commodity’s influencer and creator marketing initiatives across relevant social and creator platforms.
• Creator Recruitment: Identify and recruit creators across audience sizes who authentically align with Commodity’s brand values, creative vision, and target consumer.
• Creator Relationships: Build and maintain long-term relationships with creators, talent managers, and agencies to develop a highly engaged creator community.
• Creator Seeding: Develop and execute thoughtful seeding and gifting strategies that generate authentic brand advocacy and support product launches and key brand moments.
• Creator Commerce: Own the day-to-day execution of Commodity’s creator commerce programs across platforms including ShopMy and Awin.
• ShopMy Management: Manage and grow the ShopMy program, including creator recruitment, gifting strategy, relationship management, performance optimization, and reporting.
• Affiliate Revenue: Identify opportunities to grow affiliate revenue by recruiting high-performing creators, strengthening existing partnerships, and developing strategies around commissions, promotions, and creator incentives.
• Performance & Reporting: Monitor influencer and affiliate performance and translate campaign and program data into actionable recommendations to improve engagement, conversion, revenue, and overall program performance.
• Campaign Execution: Manage influencer campaigns from strategy and creator outreach through execution, tracking, optimization, and reporting.
• Launches & Activations: Support influencer events, retail activations, product launches, and creator experiences throughout the year.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field.
• 5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, digital marketing, or a related field.
• Proven experience independently managing influencer campaigns from strategy through execution, optimization, and reporting.
• Hands-on experience managing creator affiliate programs and performance-driven partnerships.
• Experience managing ShopMy is highly preferred.
• Experience working with affiliate and creator commerce platforms such as ShopMy, Awin, LTK, Upfluence, or similar platforms.
• Strong understanding of influencer marketing across Instagram, TikTok, YouTube, and emerging social platforms.
• Proven ability to build and maintain strong relationships with creators, talent managers, and agencies.
• Strong negotiation skills and experience managing creator and talent partnerships.
• Strong analytical mindset with experience translating campaign and affiliate performance into actionable recommendations.

Benefits

• Hybrid work schedule, Monday through Friday
• Medical, dental, and vision insurance
• 401(k) plan
• Paid sick time
• Paid company holidays
• Company closure from December 24 through January 1
• Summer Fridays
• Employee discounts and additional company perks