Influencer Marketing Intern at Vita Coco | New York City, NY | $20/hr – $22/hr

Vita Coco

Influencer Marketing Intern

New York City, NY (Hybrid)

$20/hr – $22/hrIntern/New Grad1+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end influencer, ambassador, and affiliate ecosystem, coordinating sourcing, vetting, contracting, and reporting while aligning campaigns with brand and content goals.

Influencer & Creator Programs: Own day-to-day management of GRIN, vetting, contracting, tracking, and reporting, plus ongoing optimization of workflows and partnerships.
Campaign Execution & Optimization: Plan and manage end-to-end campaigns across influencer, affiliate, and ambassador channels with KPI alignment and post-campaign analysis.
Platform & Relationship Architecture: Manage GRIN and Superfiliate usage, coordinate with internal stakeholders, and nurture long-term creator relationships.

Job Description

Responsibilities

Collaborate with the brand and content teams to execute and fine-tune an existing, comprehensive influencer marketing strategy
Ensure influencer strategy remains aligned with broader brand and content objectives while supporting key business goals
Continuously identify opportunities to optimize workflows, tools, and processes
Support innovation in influencer strategy, campaign structure, and creator partnerships
Support influencer and creator sourcing across paid, earned, and affiliate initiatives, with a strong focus on campaign-specific talent identification
Serve as a brand representative in influencer communications, ensuring all outreach aligns with Vita Coco’s brand tone of voice
Assist in managing relationships between creators, agents, and internal stakeholders
Own day-to-day management of the in-house influencer platform (GRIN), supporting vetting, contracting, tracking, and reporting
Support management of the affiliate marketing platform (Superfiliate), including ambassador setup, link management, and performance tracking
Assist in planning and managing influencer marketing campaigns end-to-end, including campaign sourcing, goal setting, KPI alignment, briefing support, and execution tracking

Requirements

1-2 years of influencer or social media marketing or relevant agency experience – being an influencer yourself counts.
Deep understanding of social media platforms and what tactics are successful in growing followers, increasing engagement, and generating impressions
Passion for bringing a CPG brand to life on social, with a proactive test-and-learn mentality
Proficient knowledge across platforms; Instagram, TikTok, and other emerging platforms
Excellent interpersonal and communication skills (verbal and written) and ability to build relationships with internal and external teams
Self-starter with the ability to follow processes as well as conceive new ideas
Excellent problem-solving skills and creative forward-thinker
Trend tracker; someone who knows what is happening across platforms and can identify ways to integrate the brand.
Great negotiating skills!
Innovative and creative in approaching ways to expand the business

Preferred

Experience with GRIN and Superfiliate or other influencer platforms

Benefits

medical benefits
financial benefits

Vita Coco

3.9 Glassdoor

The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B CorporationTM furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.

Founded in 2004

New York, New York, USA

747 employees (89 in marketing)

thevitacococompany.com

70% recommend to a friend

96% CEO approval