Responsibilities

• Lead influencer research and media planning for US-focused brands
• Identify creators, trends, formats, and cultural moments that make sense for each brand’s audience and goals
• Build and refine creator shortlists with a focus on efficiency, value, and likelihood of client approval
• Partner with senior team members to shape influencer strategy before campaigns move into execution
• Use performance data, platform insights, and trend awareness to inform recommendations
• Stay deeply plugged into social platforms and flag emerging trends, creators, and shifts in audience behavior
• Continuously evaluate what is working and adjust recommendations accordingly

Requirements

• Based in the United States with a strong understanding of US culture, social media trends, and consumer behavior
• 0 to 1 year of experience in marketing, influencer marketing, media, communications, or a related field OR strong demonstrated interest through internships, coursework, or personal projects
• Exceptionally plugged into online culture. You actively follow creators, trends, and platform shifts across TikTok, Instagram, and YouTube
• Strong critical thinking skills and the ability to explain why a creator or trend makes sense for a brand
• Organized, efficient, and able to move quickly without sacrificing quality -- go-getter, determined, organized are some of your key attributes
• Comfortable collaborating on a remote team and communicating ideas clearly
• Familiarity with Google Workspace and eagerness to learn media and planning tools