Responsibilities

• Build and maintain strong relationships with a high volume of influencers and creators
• Manage day-to-day communication including outreach, follow-ups, and ongoing engagement
• Support gifting initiatives, ensuring smooth execution from outreach to delivery
• Work across our community to increase engagement during Holidays and sales periods.
• Identify and recruit new creators aligned with the Lalo brand
• Help develop and write content briefs for influencer campaigns
• Provide clear creative direction and ensure deliverables align with brand standards
• Track and manage content deliverables to ensure timely execution
• Support broader brand partnerships initiatives as needed
• Coordinate with social and design teams to execute campaigns and deliverables

Requirements

• 1–2 years of experience in influencer marketing, partnerships, or a related field
• Passionate about influencer marketing, content, and the DTC/consumer brand space
• Highly organized with strong attention to detail and ability to manage multiple projects at once
• Relationship-driven, you enjoy communicating with creators and building genuine connections
• Clear and professional written communication (you’ll be the voice of Lalo to many partners)
• Resilient and proactive, you don’t wait for opportunities, you create them

Preferred

• Experience with influencer platforms (ShopMy, LTK, Shopify Collabs or similar)
• Experience working with DTC brands, especially in lifestyle, baby, or home categories
• A creative eye for content and understanding of what performs well on social