Owns the influencer scoping, outreach, and campaign coordination workflow to grow creator partnerships across platforms, turning creator insights into tangible campaigns and measurable results.

• Influencer Discovery & Outreach: Build creator lists, research across TikTok/Instagram/YouTube and emerging platforms.
• Campaign Execution & Tracking: Manage gifting, briefs, deliverables, and performance tracking in spreadsheets and PM tools.
• Relationship & Ideation: Maintain creator relationships and proactively bring ideas and recommendations to the team.