Responsibilities

• Identify Influencers, evaluate and approve Influencer applications, and integrate new partners..
• Monitor Influencer activity, analyze performance, identify areas of improvement, and recommend ways to increase Influencer-generated revenues.
• Scale the Influencer program by growing existing relationships and proactively recruiting new publishers and partnership opportunities via outreach.
• Identify and implement opportunities to enhance Influencer programs, new growth opportunities, and optimize ROI.
• Create and continually assess commission structure for Influencers, using internal data, market insights, and competitor research.
• Evaluate and create proposals for new products to add to the Influencer program.
• Reconciliation/attribution of Influencer referrals; ensure Influencers are paid on time and accurately.
• Track performance, report on leads generated, and performance of the programs
• Establish benchmarks and deliver monthly Influencer KPI reports.
• Collaborate with marketing and e-commerce team and ensure Influencer marketing calendar and strategy is aligned with the wider brand and communication strategy.

Requirements

• Bachelor’s degree in marketing or related field.
• Experience working with Influencer partners and publishers.
• Strong understanding of Influencer metrics and how they incorporate into business objectives.
• Superb communication skills, both written and verbal, with a highly collaborative work style.
• Self-starter with an exceptional ability to follow through.
• Strong analytical and organizational skills.