Influencer Manager

Los Angeles, CA

$96K/yr – $132K/yrMid Level3+ years exp

Posted 2 months ago

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Job Summary

Own how creators fuel Riot’s launches and ongoing engagement by building and stewarding a global influencer network, architecting enduring creator programs, and shaping partnerships with top celebrities and culture-makers.

  • Own influencer roster development, relationship management, and talent onboarding to ensure a steady stream of creators who can amplify our game.
  • Build and govern long-term reward structures and content pipelines that sustain continuous creator content and engagement beyond one-off campaigns.
  • Partner with game teams and cross-functional partners to enable creators with features, workflows, and strategies that maximize entertaining player-centered content.

Job Description

Responsibilities

  • Curate, evolve, and manage our influencer roster: Identify influencers at all levels who would love our game; own the relationships yourself (or through agencies); continuously identify and bring in new talent; build a database of humans we are - or want to - build relationships with
  • Manage Influencer Campaigns: You will be the primary human helping architect and manage our influencer campaigns for launch and beyond
  • Think Programmatically: Develop and manage long-term reward structures that power constant content creation and engagement over one-off campaigns or preview events
  • Global VIP Partner Identification: Identify the global celebrities and cultural leaders we should partner with for launch and beyond
  • Cross-Functional Advocacy: Partner with the game team to advise on features that empower creators to make the most broadly entertaining content
  • Operationalization: Stand up early influencer operations: processes, toolkits, and workflows

Requirements

  • 3+ years' experience managing creator ecosystems, influencer strategies, or high-profile talent partnerships within gaming, entertainment, or sports
  • A global student of the game: Strong understanding of creator ecosystems, emerging formats, and content 'metas' around the world
  • Pop culture pickled: You’ve been brined in other industries, cultures, and communities, keen to import innovative ideas and practices from the outside world; you have a good handle on current and emerging celebrities, athletes, and tier 1 influencers, as well as their impact on pop culture
  • For this role, you'll find success through craft expertise, a collaborative spirit, and creating strategies that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!

Benefits

  • Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules.
  • We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match.
  • Check out our benefits pages for more information.

Riot Games

Since 2006, Riot Games has stayed committed to changing the way video games are developed, published, and supported for players. From our first title, League of Legends, to 2020’s VALORANT; we have strived to evolve the community with growth in Esports, and expansion from games into entertainment. Players are the foundation of Riot's community and because of them, we’re able to reach new heights.Founded by Brandon Beck and Marc Merrill, Riot is headquartered in Los Angeles, California, and has 4,500+ Rioters in 20+ offices worldwide. Riot has been featured on numerous lists including Fortune’s “100 Best Companies to Work For,” “25 Best Companies to Work in Technology,” “100 Best Workplaces for Millennials,” and “50 Best Workplaces for Flexibility.”Riot Games recruiters will never ask for money or request sensitive information, and they'll always reach out from an @riotgames.com email address. You can learn more about Riot’s interview process here: https://www.riotgames.com/en/work-with-us/interviewing-at-riot/interview-process

Founded in 2006
Los Angeles, California, USA
7.8K employees (2,633 in marketing)