Influencer & Content Manager

New York City, NY (Hybrid)

$85K/yr – $105K/yrMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end influencer strategy and execution, aligning creator partnerships with content and client goals.

  • Influencer campaigns: source, brief, approve, contract, and report on performance.
  • Content integration: bridge influencer work with owned channels and drive impact through analytics.
  • Trend-driven optimization: apply platform dynamics to casting, messaging, and activation opportunities.

Job Description

Responsibilities - Develop and execute end-to-end influencer campaigns, from sourcing and outreach to contracts, briefing, approvals, and reporting - Manage influencer relationships and vet talent to ensure strong brand alignment and diverse representation - Track performance and create detailed wrap reports with insights and recommendations - Stay ahead of platform trends and creator behaviors to inform strategy and recommend new partnership opportunities - Collaborate with clients on influencer casting, campaign messaging, and deliverables - Support the development and execution of monthly content calendars in collaboration with internal creative and strategy teams - Guide content ideation, shoot planning, and asset creation for owned channels (Instagram, TikTok, Facebook, LinkedIn) - Oversee copywriting and visual direction to ensure brand consistency - Contribute to content creation as needed (e.g., scripting, on-set support, or light production) - Analyze performance data to optimize content mix and formats Requirements - Minimum 5 years of experience in influencer marketing and/or social media content strategy, preferably within an agency or brand environment - Strong network and knowledge of creators across beauty, wellness, lifestyle, fashion, or CPG verticals - Proven experience managing influencer campaigns from start to finish - Deep understanding of social platforms, especially TikTok and Instagram, and how to craft channel-specific content - Ability to interpret analytics and translate them into actionable insights - Strong written and verbal communication skills in English, as this role involves direct client communication and content creation for English-speaking markets - Excellent project management and client-facing skills - Comfortable managing multiple campaigns, creators, and calendars simultaneously - Familiarity with tools such as Lefty, CreatorIQ, Sprout Social, Meta Business Suite, and Google Workspace Preferred Benefits - Supportive Leadership: We foster a culture built on respect, collaboration, and creativity. - Health & Wellness: Full benefits (medical, dental, vision) for full-time employees. - Summer Fridays: Half-day Fridays every Friday - Holiday Break: Paid company-wide closure during the December holiday season. - Wellness Tools: Complimentary Calm app subscription and access to Perkopolis. - Profit Sharing: Eligible employees can receive an annual bonus through our profit-sharing program, following a defined eligibility period - Work from Anywhere: After one year, enjoy the freedom to work from anywhere.
1Milk2Sugars Inc. logo

1Milk2Sugars Inc.

Proudly recognized as one of Canada’s Fastest-Growing Companies by the 2020 Growth List and a certified Great Place to Work for 3 years now, 1Milk2Sugars is an award-winning, bilingual agency specializing in PR, Influencer Marketing & Social Media. Helmed by an all-female ownership team that includes Founder & CEO Priya Chopra, President & Partner, Ruth Goudie, and Creative Director & Partner, Emma Cusson, 1M2S is a multi-city agency with offices in Toronto, Montreal and New York. Its esteemed portfolio of top international brands includes NIVEA, e.l.f. Cosmetics, Keys Soulcare, Keurig, Canada Dry, Vans, Lowe’s Canada, Decathlon, Genuine Health and Centrum.

Founded in 2012
Toronto, Ontario, CA
51 employees (23 in marketing)