Influencer Branded Content Sr Associate

Dallas, TX (Unknown)

Salary Not AvailableSenior Level4+ years exp

Posted 4 months ago

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Job Summary

Drive influencer & branded content strategy and execution, owning end-to-end campaigns and cross-team collaboration.

  • Must-have: 4+ years in Influencer & Branded Content with a bachelor’s degree or equivalent
  • Standout: Mentoring Associate-level colleagues and leading cross-functional alignment

Job Description

Drive influencer & branded content strategy and execution, owning end-to-end campaigns and cross-team collaboration.

  • Own the identification and selection of influencers aligned with target audiences and campaign objectives.
  • Collaborate with the Lead to develop and execute comprehensive influencer campaigns, coordinating influencers, internal teams, and clients.
  • Oversee the creation and delivery of branded content, ensuring adherence to brand guidelines and cross-team coordination.
  • Support the Senior Overseer in analyzing campaign performance and providing strategic recommendations.
  • Stay up-to-date with industry trends and best practices in influencer marketing and share insights with the team.
  • Support mentoring Associate-level team members to help them grow in their roles.
  • The primary focus is Influencer & Branded Content, with responsibilities potentially extending to other media channels as needed.

Responsibilities

  • Lead the identification and selection of influencers that align with our clients' target audiences and campaign objectives.
  • Collaborate with the Lead to develop and execute comprehensive influencer campaigns, ensuring seamless coordination between influencers, internal teams, and clients.
  • Oversee the creation and delivery of branded content, including overseeing the adherence to brand guidelines and coordinating with influencers and internal teams to achieve desired outcomes.
  • Support the Senior Overseer in analyzing campaign performance, extracting key insights, and providing strategic recommendations for future campaigns.
  • Stay up-to-date with the latest industry trends, emerging platforms, and best practices in influencer marketing, and share relevant insights with the team.
  • Support mentoring and guiding Associate-level team members, providing support and sharing knowledge to help them grow in their roles.
  • The primary focus of this role is the Influencer & Branded Content channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities

Requirements

  • 4+ years of experience in Influencer & Branded Content, with a bachelor's degree or equivalent work experience.
  • Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.
  • Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.
  • Advanced detail orientation, overseeing accurate execution, reporting, and strategic alignment in influencer initiatives.
  • Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion.
  • Skilled in presentation and communication, delivering insights, strategic recommendations, and campaign performance analysis.
  • Deep understanding of advertising standards, client service, and relationship management, fostering high-quality influencer-brand partnerships.
  • Proficiency in influencer management dashboards and social media platforms, leveraging analytics to optimize campaign performance.
  • Experience in networking and influencer marketing, building meaningful industry relationships to enhance campaign reach and effectiveness.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Benefits

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
  • Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.