Influencer & Brand Partnership Manager

San Francisco, CA (On-site)

$143K/yr – $197K/yrSenior LevelFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand partnerships end to end, shaping creator programs and campaigns that live inside partner content while aligning with field events and demand-gen goals.

Own and scale creator/influencer programs with tiered structure and always-on moments.
Partner with Field/Events to embed brand in hospitality and experiential moments.
Measure reach, engagement, and brand impact to drive program decisions and cross-functional alignment.

Job Description

Responsibilities

Own our brand partnership campaigns from the conceptually idea, hero content, derivatives, landing pages, paid amplification, and partner-channel distribution
Assist in partner amplification and distribution terms on an ongoing basis
Partner with Field and Events on the hospitality and experiential side of our partnerships, making sure the campaign and content built around those moments carries our brand and message
Scale a new creator program with a mix of high-volume micro creators, repeat mid-tier partners, and a smaller number of bigger moments that run more like an always-on media channel than a series of one-off posts
Design the shape of the creator program, including creator tiers, cadence, and budget allocation, and evolve it as we learn what works
Source, evaluate, and retain a creator or influencer agency partner to help the program grow by managing relationships directly, including briefing, content development, and paid amplification of the strongest content
Partner closely with Demand Gen and Comms so creator and partnership content aligns with brand voice and connects into the marketing goals across the business
Keep every partner and creator execution consistent with our brand, with Okta as the throughline across a wide range of voices and formats
Measure and report on performance, including reach, engagement, and brand impact, and use it to sharpen the program over time

Requirements

Experience running brand partnerships, sponsorships, or influencer and creator programs, ideally in a B2B or technology environment
A track record of building or scaling a creator or influencer program, including sourcing and managing an agency partner
Strong campaign thinking: you plan content, distribution, and measurement together rather than treating them as separate steps
Comfort turning ambiguous, still-forming programs into a clear plan and operating model
The judgment to keep a brand's presence prominent inside someone else's world or someone else's content
Experience partnering across creative, demand gen, and communications teams to connect brand-layer work to the rest of the marketing funnel
Strong relationship management skills, both with external partners and agencies and with internal cross-functional teams
Comfort operating with real ambiguity on the newer, less-defined parts of the role
You can approach work with the big-picture and tactical details in mind. You can take a business goal and turn it into compelling campaign activities.
You like to move fast and get things done, even if you don\'t have all of the resources at your disposal

Benefits

Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
The Okta Experience
Supporting Your Well-Being
Driving Social Impact
Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.