Responsibilities

• Consulting with marketing team members and industry stakeholders to develop and execute industry-specific marketing plans, including both brand awareness and lead generation initiatives.
• Aligning industry marketing strategies with firmwide priorities, tailoring approaches to meet the unique needs of each industry.
• Contributing ideas and supporting the execution of creative, integrated marketing campaigns across inbound and outbound channels.
• Assisting with campaign performance tracking, measurement, and follow-up to inform future strategy.
• Analyzing market and campaign data to provide insights and recommendations.
• Collaborating with the Go-to-Market team to deliver industry campaigns and support service line and regional priorities.
• Working with partners, managers, and research professionals to build target lists, understand competitors, and deepen knowledge of target clients.
• Supporting thought leadership efforts by identifying speaking opportunities and coordinating related logistics.
• Managing industry sponsorships and coordinating event logistics for seminars, conferences, and tradeshows with internal teams.
• Leading the planning and execution of industry webinars, including scheduling, stakeholder coordination, content development, communications, and attendee tracking.

Requirements

• You have a bachelor’s degree in marketing, communications, business or a related field required; or equivalent experience
• You have a minimum of 5+ years of business-to-business marketing experience, preferably in a professional services firm.
• You have excellent interpersonal and client service skills.
• You have strong organizational/follow-up skills and attention to detail.
• You have knowledge and understanding of key marketing principles, concepts, tactics and the functional roles within the marketing team.
• You can work on multiple projects and meet deadlines by setting priorities with work projects.
• You are proficient with computers, Microsoft Office (Word and Excel) and can use various software packages, such as Microsoft Dynamics CRM
• You have strong communication skills, both written and verbal.
• You have a team-focused mindset, with the ability to build rapport and relationships with colleagues.
• Must be authorized to work in the United States now or in the future without visa sponsorship.

Benefits

• Beyond base compensation, Eide Bailly provides benefits such as: generous paid time off, comprehensive medical, dental, and vision insurance, 401(k) profit sharing, life and disability insurance, lifestyle spending account, certification incentives, education assistance, and a referral program.