Responsibilities

• Owns the Healthcare segment marketing strategy and execution for the Americas, including audience definition, segmentation, positioning, go-to-market priorities, and integrated marketing plans. While the role is Americas-based, serves as the marketing lead for Rackspace’s corporate Healthcare narrative and works closely with International regional marketing teams to ensure consistency of messaging and positioning across markets.
• Operates as a senior individual contributor with both strategic and hands-on execution responsibility. Translates business and sales priorities into actionable programs and drives them from strategy through execution and measurement, leveraging internal marketing capabilities and managing external agencies and vendors when additional expertise or execution capacity is required.
• Develops and executes integrated, omnichannel Healthcare programs designed to generate qualified leads, create and influence pipeline, and accelerate priority accounts. Programs may include ABM, digital and social media, email, webinars, third-party and sponsored events, executive engagements, field programs, content, and partner-led activation.
• Partners closely with Healthcare Sales to identify priority accounts, audiences, and pipeline opportunities; establish appropriate marketing plays; and ensure leads and account engagement are effectively transitioned into sales follow-up and measurable pipeline. Maintains strong campaign attribution and visibility into sourced and influenced pipeline.
• Builds and sustains Rackspace’s presence across key Healthcare communities, including HIMSS, CHIME, KLAS, This Week Health, 229 Project, and others, using consistent engagement, thought leadership, executive participation, and targeted programs to strengthen market credibility and create demand.
• Develops and leverages relationships across the Rackspace alliance ecosystem, including Dell Technologies, AMD, and other strategic partners, to build joint Healthcare programs, extend market reach, engage target accounts, and generate incremental pipeline.
• Owns the Healthcare messaging and content framework, ensuring the Healthcare content library, campaign assets, web presence, sales enablement, and thought leadership remain current and consistent with approved corporate positioning, solutions, and market priorities.
• Develops and manages the Healthcare marketing budget based on segment priorities, target-account opportunities, growth objectives, and expected pipeline contribution. Makes investment recommendations and continuously evaluates program performance and ROI.
• Collaborates across the broader Rackspace Marketing organization—including Demand Operations, Product Marketing, Creative, Partner Marketing, etc., to bring integrated Healthcare programs to market while maintaining clear segment ownership.
• Measures marketing performance across lead generation, account engagement, pipeline creation and influence, conversion, and program ROI, using insights to optimize the marketing mix and investment decisions.

Requirements

• Advanced understanding of B2B marketing strategy, demand generation, Account-Based Marketing (ABM), field marketing, customer lifecycle, and integrated campaign execution.
• Strong understanding of the relationship between marketing activity, lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI.
• Proven experience partnering with Sales leadership and working across cross-functional Marketing teams, including Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications.
• Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent technologies.
• Understanding of partner and alliance marketing models, including joint go-to-market programs, co-marketing, MDF, and partner-led demand generation.
• Desired: Familiarity with the Healthcare ecosystem, buyer landscape, industry communities, and regulatory considerations, including PHI, HIPAA, data sovereignty, and enterprise Healthcare technology priorities, or demonstrated ability to ramp quickly in complex, regulated industries.
• Account-Based Marketing (ABM)
• B2B Demand Generation
• Segment & Go-to-Market Strategy
• Integrated Campaign Development

Preferred

• Familiarity with the Healthcare ecosystem, buyer landscape, industry communities, and regulatory considerations, including PHI, HIPAA, data sovereignty, and enterprise Healthcare technology priorities, or demonstrated ability to ramp quickly in complex, regulated industries.