Industry Marketing Manager NORAM

Minnetonka, MN (On-site)

$80K/yr – $110K/yrSenior Level4+ years expFull time

Posted 2 days ago

Job Summary

Own the development and execution of market-facing content and plans that translate technical concepts into customer-focused value, drive growth, and enable sales through collateral and campaigns.

  • Translate technical ideas into customer-focused content
  • Lead marketing plans to support sustainable growth
  • Collaborate with the commercial team to enable sales with collateral and campaigns

Job Description

Responsibilities

  • Listen to the voice of customers to understand market trends, pain points and needs to help the commercial team articulate value propositions that are customer focused
  • Translate very technical ideas into concise, useful, and impactful content that resonates with Veolia customers and prospects, aligned with business priorities and value generation
  • Understand metrics of marketing tactics and measurement of success, to facilitate reporting results to key stakeholders
  • Lead development of marketing plans to support a sustainable growth strategy
  • Understand and utilize internal processes for marketing plan components, including legal and branding reviews
  • Understand priorities of the business and focused areas of growth, ensuring all work aligns with those priorities
  • Closely collaborate with the commercial team and maintain a passion for their success
  • Learn and quickly lead the direction and creation of appropriate commercial material to enable sales (marketing collaterals, advertisements, social posts, videos, and trade show materials)

Requirements

  • Bachelor's degree from an accredited university or college in Marketing or a similar field
  • Minimum 4 years in a commercial or B2B marketing role
  • Experience planning and executing events, seminars, or webinars
  • Familiarity with social media strategy and content creation for B2B audiences
  • Experience in the water or environmental services industry, or other related industries
  • Demonstrated technical background with marketing education or experience
  • Demonstrated experience in concisely summarizing technical concepts, technologies and projects
  • Ability to extract, analyse and use data to gain insights and drive business decisions

Preferred

  • Experience planning and executing events, seminars, or webinars
  • Familiarity with social media strategy and content creation for B2B audiences
  • Experience in the water or environmental services industry, or other related industries

Benefits

  • competitive benefits
  • flexible work arrangements

Salaries

Posted range

$80K/yr – $110K/yr

Taken straight from the job posting.

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Industry Marketing Manager NORAM

Veolia Environnement SA · Minnetonka, MN · On-site