Sr. Manager, HCP Marketing (Health Systems & Long-Term Care)

San Diego, CA (Hybrid)

$143K/yr – $178K/yrSenior Level8+ years expFull time

Posted 3 hrs ago

Job Summary

Owns Health Systems and Long-Term Care marketing workstreams, building account-based resources, value messaging, and cross-functional tools to drive Nuplazid adoption and appropriate use.

  • Lead account-based marketing for Health Systems and LTC channels
  • Develop EHR, transitions-of-care, and value-access materials
  • Coordinate cross-functional, compliant marketing programs and vendor management

Job Description

Responsibilities

  • Health Systems Marketing - Serve as the primary marketing partner to the Health Systems team, developing account-based resources that help HSMs engage IDNs, COEs, hospitals, and key institutions to improve access and appropriate use of Nuplazid.
  • Health Systems Marketing - Build value and access materials anchored in RWE, HEOR, and HCRU data to support the health-system value story and address barriers to adoption.
  • Health Systems Marketing - Collaborate with the Health Information and Technology team to develop tools that support EHR interventions, medication transitions-of-care, and discharge order-set discussions within Centers of Excellence and IDNs, in partnership with Health Systems, Medical, and Compliance.
  • Health Systems Marketing - Create account-planning resources that help the field prioritize accounts and advance systematic opportunities.
  • Health Systems Marketing - Coordinate congress- and KOL-related engagement materials relevant to health systems, in partnership with the Associate Director, Brand Development & KOL Engagement.
  • Long-Term Care Marketing (supporting the LTC sales team) - Act as the dedicated marketing partner to the LTC sales team, delivering the promotional materials and field tools required to drive appropriate Nuplazid use across SNF and ALF settings.
  • Long-Term Care Marketing - Own development and maintenance of LTC-specific core visual aids (CVAs), reprints, leave-behinds, and derivative field materials tailored to LTC prescribers
  • Long-Term Care Marketing - Develop LTC in-service decks, account-planning resources, and facility-directed tools that support engagement with Medical Directors, Directors of Nursing (DONs), consultant pharmacists, and administrators.
  • Long-Term Care Marketing - Partner with the LTC Regional Account Managers on value/access materials (HCRU-based)
  • Long-Term Care Marketing - Support LTC Marketing/Insights Committee (MIC) meetings for the channel.

Requirements

  • Bachelor’s degree in marketing, health care, life sciences, business administration, or a related field; MBA or advanced degree a plus.
  • A minimum of 8 years of progressively responsible experience in pharmaceutical or biotech marketing (Senior Manager level); 5+ years may be considered at the Manager level.
  • Prior HCP marketing experience is required (e.g., promotional/NPP materials, CRM, field tools, congress support).
  • Experience supporting Health Systems / account-based marketing (IDNs, COEs, hospitals) and/or Long-Term Care (SNF/ALF) channels strongly preferred.

Preferred

  • Launch and new-product commercialization experience preferred.
  • Knowledge of neurology/neuropsychiatry therapeutics and the Neurology, Psychiatry, PCP, and LTC HCP market preferred.

Benefits

  • Medical, dental, and vision insurance
  • Employer-paid life, disability, business travel and EAP coverage
  • 401(k) Plan with a fully vested company match 1:1 up to 5%
  • Employee Stock Purchase Plan with a 2-year purchase price lock-in
  • 15+ vacation days
  • 13 -15 paid holidays, including office closure between December 24th and January 1st
  • 10 days of paid sick time
  • Paid parental leave benefit
  • Tuition assistance
Acadia Pharmaceuticals Inc. logo

Acadia Pharmaceuticals Inc.

3.1 Glassdoor

At Acadia, our mission is to turn scientific promise into meaningful innovation that makes the difference for underserved neurological disorders and rare disease communities around the world. Our commercial portfolio includes FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with early-stage programs that address other unmet patient needs.

Founded in 1993
San Diego, California, USA
921 employees (54 in marketing)
43% recommend to a friend
49% CEO approval

Salaries

Posted range

$143K/yr – $178K/yr

Taken straight from the job posting.

See all Acadia Pharmaceuticals Inc. salaries

Funding

Total Funding
$811.7M
Last Raise
$287.5M
Post IPO Equity, 6 years ago

Funding History

  • Sep 2019
    Post IPO Equity • $287.5M
  • Nov 2018
    Post IPO Equity • $316.2M
  • Jan 2013
    Post IPO Equity • $86.4M

Traffic Signals

Monthly Visitors
35.6K
Traffic Source Mix
Search
36.9%
Direct
49.4%
Referral
5.5%
Social
7.3%
Paid
0.7%

Headcount Trend

Current headcount: ~921

Recent News

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Sr. Manager, HCP Marketing (Health Systems & Long-Term Care)

Acadia Pharmaceuticals Inc. · San Diego, CA · Hybrid