Responsibilities

• Become the industry expert
• Rapidly develop a working knowledge of the Medtech & Life Sciences commerce landscape including key buyer personas (procurement, IT, digital commerce, regulatory affairs) and critical industry trends such as direct-to-patient models, omnichannel HCP engagement, and compliance-driven purchasing.
• Identify sub-verticals to prioritize based on commercetools' ability to address unique use cases such as medical device distribution, pharmaceutical e-commerce, lab supply procurement, or contract research services.
• Map the information ecosystem: identify the publications, communities, events, analysts, and influencers that Medtech & Life Sciences buyers trust when evaluating commerce vendors (e.g. MedCity News, HIMSS, AdvaMed, Gartner Health).
• Serve as a demand generation-focused partner to the sales team, arming them with campaign context, follow-up materials, and insight into what's driving engagement from target accounts.
• Build and execute the demand generation strategy
• Own the demand generation plan for the Medtech & Life Sciences vertical, working hand-in-hand with Product Marketing to activate their positioning and messaging across the right channels and audiences.
• Define and prioritize target account segments within the vertical partnering with sales and ABM teams to align on named accounts, buying signals, and pipeline goals, with attention to long enterprise sales cycles and multi-stakeholder buying committees common in regulated industries.
• Design and run multi-channel campaigns tailored to the Medtech & Life Sciences buyer journey spanning digital advertising, email nurture, content syndication, ABM plays, and industry events such as JPM Healthcare, HIMSS, and BIO.
• Own and manage budget and programs end-to-end from brief through execution and reporting, with a relentless focus on pipeline contribution as the measure of success.
• Drive pipeline
• Own pipeline targets for the Medtech & Life Sciences vertical and report on marketing's contribution to new pipeline, influenced pipeline, and deal acceleration.
• Identify and invest in the highest-leverage demand generation channels for this audience, whether that's industry trade events, vertical publications, targeted ABM programs, or outbound plays in partnership with the BDR team.
• Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops that keep targeting, channel mix, and offer strategy sharp over time.
• Continuously test, measure, and optimize campaign performance, bringing a data-driven mindset to every decision about where to invest and where to pull back.

Requirements

• 8-10 years of B2B demand generation experience, with meaningful exposure to Medtech, Life Sciences, pharmaceuticals, medical devices, biotech, or adjacent healthcare sectors.
• A demonstrated track record of building and executing campaigns that drive measurable pipeline, you measure success in opportunities and revenue influence, and you understand that regulated industry sales cycles require sustained nurture, not just top-of-funnel volume.
• Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
• Strong ability to pick up a new industry quickly, including navigating compliance-sensitive messaging environments.
• Comfort working in close partnership with Product Marketing, taking strong messaging and positioning and operationalizing it into campaigns that perform.
• A sharp analytical mindset, you're comfortable in a CRM and marketing automation platform, and you use data to make decisions.
• Able to work independently, manage multiple programs simultaneously, and drive results without needing heavy direction.

Nice to Have

• Familiarity with regulatory and procurement dynamics of Medtech & Life Sciences is a strong plus.

Benefits

• 🩺 Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
• 📚 Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
• 🍼 Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
• 📈 Our equity participation program allows you to share in our success
• For more information on our benefits, visit this page.