Industry Marketing Manager at Konica Minolta Business Solutions Canada | Odessa, TX

Konica Minolta Business Solutions Canada

Industry Marketing Manager

Odessa, TX (On-site)

Salary Not AvailableMid Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive B2B marketing strategy and demand programs to accelerate revenue growth and customer acquisition for Konica Minolta.

Must-have: 8+ years in B2B marketing with cross-functional leadership.
Standout: Experience building 1:1 campaigns and collaborating with agencies and content teams.

Job Description

Responsibilities

Responsible for developing and executing marketing strategies that drive revenue growth and customer acquisition
Generate sales pipeline through targeted ABM campaigns, lead nurturing programs, demand generation, regional events/tradeshows, and engaging content
Conduct market research and competitive analysis to identify trends and opportunities
Maintain a strong understanding of our B2B products & Services, target customer demographics, competitor analysis, and industry segments
Partner with external agencies and content team to create compelling, personalized content and campaigns that resonate with our target audiences to build positive brand recognition
Build, execute, measure, and optimize multiple marketing campaigns across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution
Define tactics from start to finish by proactively partnering with internal teams for email, web, social, advertising teams, and outside agencies to ensure successful delivery
Assist in creating and managing customized marketing briefs for internal alignment and to share opportunities for collaboration across the company
Work with internal teams to create and personalize content, nurture assets, sales enablement materials, and create strategically aligned marketing plans
Conduct and review research to support program and campaign development; identify, resolve, and escalate campaign risks or issues hindering delivery of tactics
Propose and validate audience, messaging, and channels for campaign advertising and amplification
Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes
Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success
Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies

Requirements

Bachelors - preferably in marketing or communication related field
8+ years of experience in marketing ideally within a B2B environment
Have a high level understanding of technology categories such as cloud, security and generative ai
Experience building and delivering marketing campaigns, events, executive and key account programs
Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders but also able to work independently and thrive in ambiguity
The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns
Excellent verbal, written, and interpersonal skills
Data-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performance
Hands-on execution ability with effective Project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven
Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a "can-do" attitude
Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.

Konica Minolta Business Solutions Canada

Everyday, Konica Minolta’s more than 41,000 employees across the globe work to enable their clients, coworkers and partners to succeed in reaching their maximum potential. We are passionate about making an impact on the lives and businesses of those around us through a commitment to the delivery of quality products and services, the professional and personal development of our employees, and most of all to the satisfaction of our customers. We’ve come a long way since the company first started selling photographic materials in 1873. Konica Minolta has grown to become a leader in the development of office technology, information management software and cloud solutions, production and industrial print technologies, IT security and software, and more. For more information, visit www.konicaminolta.ca and also follow us on: Facebook: https://www.facebook.com/konicaminoltacanada/ Twitter: @KonicaMinoltaCA YouTube: https://www.youtube.com/user/KonicaMinoltaCanada--Quotidiennement, plus de 41 000 employés répartis dans les bureaux de Konica Minolta partout dans le monde aident leurs clients, leurs collègues et leurs partenaires à exploiter leur plein potentiel. Nous sommes passionnés par l’effet que nous pouvons avoir sur les entreprises de nos milieux respectifs et sur la vie de ceux qui nous entourent, non seulement par l’offre de produits et services de qualité, mais aussi la croissance personnelle et professionnelle de notre personnel et, surtout, la satisfaction de nos clients. Depuis le moment où nous avons commencé à vendre du matériel photographique en 1873, nous avons fait beaucoup de chemin. Konica Minolta est devenue un chef de file dans bien des domaines, notamment la création de technologies de bureautique, de logiciels de gestion de l’information et de solutions infonuagiques, le développement de technologies d’impression industrielle et de production, et la mise au point de logiciels et de solutions de sécurité des TI.

Mississauga, Ontario, CAN

512 employees (20 in marketing)

www.konicaminolta.ca