Responsibilities

• Campaign strategy and execution
• Develop and own industry-specific integrated campaign plans for Banking, Financial Services, Technology, and Telecom verticals, aligned to business priorities and pipeline targets.
• Design full-funnel campaigns, from awareness and thought leadership through to lead capture and MQL handoff , across digital, email, events, paid media, and ABM channels.
• Build campaign briefs, messaging frameworks, and audience segmentation strategies tailored to each industry's buyer personas and pain points.
• Manage campaign calendars, budget, and execution timelines end-to-end, coordinating across internal teams and external vendors.
• Leverage AI tools throughout the campaign lifecycle to accelerate development — using AI for initial brief generation, messaging drafts, content personalization at scale, A/B test variant creation, and post-campaign performance summarization.
• Cross-functional collaboration
• Partner closely with industry-aligned Client Partners and sales teams to ensure campaign messaging reflects real buyer conversations and supports pipeline acceleration.
• Serve as the marketing point of contact for Banking, Financial Services, Technology, and Telecom go-to-market initiatives, participating in sales planning meetings and strategic account reviews.
• Collaborate with the broader Marketing team (Content, Digital, Events), and Partner Marketing teams to develop campaign assets, including ABM plays, industry landing pages, event sponsorships, and thought leadership content.
• Work with the ServiceNow Partner Marketing ecosystem to co-develop and co-fund campaign programs where applicable.
• Demand generation and pipeline contribution
• Drive measurable top-of-funnel demand across target industries, with clear KPIs tied to MQLs, pipeline influenced, and campaign ROI.
• Build and manage ABM programs targeting named accounts within strategic verticals, including Tier 1 financial institutions, major carriers, and enterprise technology companies.
• Leverage intent data, firmographic signals, and sales intelligence to identify in-market buyers and prioritize campaign targeting.
• Partner with Marketing Operations to ensure proper campaign tracking, attribution, and reporting in CRM and marketing automation platforms.
• Industry insights and messaging
• Develop deep fluency in the regulatory, technology, and competitive landscape facing Banking, Financial Services, Technology, and Telecom enterprises, and translate those insights into compelling campaign narratives.
• Create and maintain industry messaging guides and competitive positioning assets for use by sales teams and Client Partners.
• Identify key industry events, analyst communities, and media channels to build NewRocket's voice and presence in each vertical.