Industry Marketing Campaigns Manager

Vista, CA (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own integrated, industry-focused campaigns and ABM programs across Banking, Financial Services, Technology, and Telecom, translating regulatory and business realities into scalable demand and pipeline impact.

  • Campaign Strategy: design full-funnel, AI-augmented campaigns and messaging tailored to each vertical.
  • Cross-functional Collaboration: align with sales, Client Partners, and partner ecosystems to accelerate pipeline.
  • Demand Generation: drive top-of-funnel demand with named-account ABM, intent data, and measurable attribution.

Job Description

Responsibilities

  • Campaign strategy and end-to-end execution across Banking, Financial Services, Technology, and Telecom verticals, with AI-augmented briefs and messaging.
  • Cross-functional collaboration with sales, Client Partners, and partner teams to reflect buyer conversations and support pipeline acceleration.
  • Demand generation and pipeline focus: ABM for named accounts, in-market targeting with intent data, and attribution-ready measurement.
  • Industry insights and messaging: translate regulatory, tech, and competitive landscapes into compelling narratives and industry guides.
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NewRocket

3.4 Glassdoor

NewRocket is the AI-first Elite partner that activates real value on ServiceNow. As a trusted advisor to enterprise leaders, NewRocket combines industry expertise, human-centered design, and enterprise-grade AI to help organizations navigate change and scale with confidence. With two decades of experience guiding clients to realize the full potential of the ServiceNow AI Platform, NewRocket is among the largest pure-play ServiceNow partners, uniquely focused on enabling enterprises to adopt AI they trust to deliver lasing business value.

Founded in 2016
Vista, California, USA
498 employees (19 in marketing)
59% recommend to a friend

Traffic Signals

Monthly Visitors
16.1K
Traffic Source Mix
Search
30.1%
Direct
50.6%
Referral
10.4%
Social
7.3%
Paid
1.3%

Headcount Trend

Current headcount: ~498

Marketing Team

Marketing Team Size
9 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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