Responsibilities

• Engagement Strategy:
• Set a single engagement strategy across social media, influencer, industry events, and earned media, organized around defined buyer audiences
• Define how engagement work is measured and reported, connecting it to audience reach, preference, and downstream business outcomes
• Manage budget and investment recommendations across the four disciplines
• Partner with paid media, content, division marketing, and regional teams
• Social and Influencer:
• Build always-on social and community presence in the platforms where skilled trades, engineers, and operations leaders spend their time
• Develop creator and influencer partnerships with credible practitioner voices, and set the standards that keep those partnerships trade-credible
• Oversee organic social content planning, publishing, and community response across global channels
• Industry Events and Trade Shows:

Requirements

• Bachelor’s degree or higher (completed and verified prior to start)
• Ten (10) years combined experience in social media, influencer marketing, events, public relations, or integrated marketing experience in private, public, government or military environment
• Three (3) years of experience leading people or teams experience in private, public, government or military environment
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred

• Additional qualifications that could help you succeed even further in this role include one or more of the following:
• Experience in business-to-business marketing, ideally in industrial, manufacturing, construction, or a comparable technical category
• Experience marketing through an indirect or distributor-fulfilled route to market
• Experience building organic social and community presence for a brand, not only paid social distribution
• Experience running influencer or creator programs with technical or trade audiences
• Experience owning a trade show or industry event portfolio, including investment decisions and on-site activation
• Experience in public relations or executive thought leadership, including working with technical spokespeople
• Experience leading global work across multiple regions and languages
• Experience managing agency partners
• Ability to translate engagement activity into business terms for senior leadership

Benefits

• 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.