In-Market Campaign Assistant, Las Vegas

Responsibilities

• Campaign & Media Research/Verification
• - Physically inspect out-of-home (OOH) advertising placements (billboards, digital displays, transit, etc.) within the greater LV market to validate vendor-supplied estimated impressions for upcoming campaigns and confirm proof of performance (POP) for current ad flights
• - Photograph and catalog placements to support campaign research and vendor accountability
• Market Research & Intelligence
• - Track foot traffic levels, trends, and patterns inside MGM Grand and along the Las Vegas Strip, as well as other key tourist destinations within the market
• - Observe and document visitor volume, flow, and any visible contextual demographic/psychographic indicators
• - Conduct competitive scans of nearby attractions, promotions, seasonal pricing, and programming activations
• - Compile and report findings back to M&R team on a weekly cadence
• Promotional & Direct-to-Consumer (DTC) Marketing
• - Execute brand ambassador flyering and other grassroots promotional activities in high-traffic areas

Requirements

• Must be able to work a flexible schedule including weekends, evenings, and holidays as needed
• Must be able to work both independently and collaboratively across teams
• Strong written and verbal communication skills required
• Proficiency with Google Workspace is required; experience with event ticketing platforms (e.g., Leap) is a plus
• Must be comfortable remaining focused in fast-paced environments
• Must be adaptable to a wide and varied range of assignments
• At least two (2) years experience working in advertising/marketing/promotions, events, service/hospitality, or travel/tourism industries
• Familiarity with essential systems and platforms, including Google Workspace, Slack, Zoom, and Monday.com preferred
• Experience in entertainment, attractions, live events, experiential environments, or hospitality is a plus

Preferred

• Experience working on advertising/promotional campaigns
• Basic familiarity of marketing concepts, metrics, and terminology (e.g., impressions, CPM, seasonality, etc.)
• Exceptional written and interpersonal communication skills
• Highly organized and detail-oriented
• Strong problem-solving and critical-thinking skills, with a solution-oriented mindset
• Ability to multitask and prioritize effectively toward a defined outcome or objective
• Self-starter with a proactive mindset and positive attitude
• Strong networking skills and relationships with key local contacts, vendors, and organizations