Responsibilities

• Represent and communicate regional Sales needs in annual and ongoing planning efforts throughout the year, working closely with upstream Strategic Marketing and Content & Messaging teams to ensure regional priorities, customer needs, and revenue opportunities are reflected in campaign plans.
• Partner with upstream teams to plan and align strategic campaigns to priority AlphaLisa and HTRF customer accounts, territory opportunities, and solution/portfolio focus areas.
• Lead execution of regional marketing campaigns at both the solution/portfolio and product level, ensuring programs are tailored to local market needs, sales priorities, and customer growth opportunities.
• Regional campaign types include but are not limited to: Email campaigns; Paid search and targeted digital programs; Account-based marketing initiatives; Local events, lunch-and-learns, webinars, workshops, seminars, user group meetings, and virtual or hybrid customer programs; Lead development and follow-up programs; Providing marketing support for Sales prospecting.
• AI-Enabled Marketing Innovation: Work with cross-functional teams to plan and execute AI-based marketing pilot initiatives in the region that increase speed to market, improve campaign efficiency, increase conversion rates, drive more qualified leads and revenue.
• Voice Of Customer & Customer Experience Feedback: Gather and share regional Voice of Customer feedback on products, marketing programs, and customer experience with relevant teams; champion the incorporation of VOC insights into annual planning, campaign strategy, digital and offline communications, content, and other key areas.
• Campaign Optimization & Lead Follow-Up: Leverage marketing data and expertise of internal channel teams to optimize campaigns, channel mix, and investments toward maximizing revenue impact and ensuring regional goals are met or exceeded.
• Work with the Sales team to ensure timely follow-up on marketing-generated leads, including coordination on lead prioritization, outreach timing, opportunity progression, and feedback on lead quality.

Requirements

• Bachelor's degree in a life science discipline
• 5 years of scientific marketing experience
• 2-3 years of Reagents experience

Preferred

• Advanced degree (PhD preferred) and/or relevant lab experience (5+ years) in the one or more relevant fields / research areas: Cell Biology, Biochemistry, Molecular Biology, Immunology, Cellular Assay Development / Optimization, Neuroscience, Cancer Biology, Oncology, Immunoassays / Biomarker studies, Microbiology, Biomedical Sciences
• Demonstrated experience planning and executing integrated marketing campaigns across digital, email, paid search, events, sales enablement, and other lead generation channels.
• Strong understanding of United States and Canada markets, demand generation, lead management practices and working with Sales teams in a B2B environment.
• Ability to translate sales priorities, customer insights, and market opportunities into actionable marketing plans and campaigns.
• Experience partnering with cross-functional teams, including Strategic Marketing, Product Management, Content, Digital, Marketing Operations, and Sales.
• Strong analytical skills with the ability to monitor campaign performance, optimize investments, and connect marketing activity to pipeline and revenue outcomes.
• Excellent written and verbal communication skills, with the ability to create clear messaging, campaign briefs, sales enablement materials, and presentations for stakeholder updates.
• Highly organized, proactive, and comfortable managing multiple priorities, timelines, and stakeholders in a fast-paced environment.
• Prior experience working in a basic research, discovery, or translational laboratory environment within the pharmaceutical or biotechnology industry.
• Knowledge of current industry trends, emerging therapeutic modalities, and recent drug discovery and development breakthroughs, with the ability to connect scientific advances to customer needs and marketing initiatives.

Benefits

• Medical, Dental, and Vision Insurance Options
• Life and Disability Insurance
• Paid Time-Off
• Parental Benefits
• Compassionate Care Leave
• 401k with Company Match
• Employee Stock Purchase Plan