Responsibilities

• Identify ways to build WVU's visibility and enhance its reputation through innovative use of social media platforms.
• Daily posting/management/engagement on Facebook, X, and Instagram from the WVU Student Life account.
• Provide support of other social media accounts within Student Life (ex: Housing, Dining, Adventure WV, Campus Rec, WELLWVU, SEL, etc.)
• Identify additional content, stories, resources, etc. from campus partners who support current students and promote it across channels.
• Identify key topics for current students to promote and key timing for campaigns that helps students foster a sense of belonging, strengthen student engagement, and supports student retention and success across the University.
• Maintain the quality on all social media platforms this position oversees or manages on a day-to-day basis.
• Provide customer service via the available social media platforms, reacting quickly with other Student Life staff to resolve potential issues with student experience.
• Fully integrate social media into already existing Student Life communications and marketing plans.
• Actively engage on social media accounts to build WVU's visibility, enhance reputation, and build relationships with key audiences.
• Coordinate with Student Life staff to provide relevant updates around topics like university student support, student retention, and University student programming.

Requirements

• Bachelor’s Degree in marketing, public relations, journalism, or related field
• A minimum of one (1) year of experience
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Benefits

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
• Wellness programs