Marketing Specialist
Regpack
USA (Remote)
$63K/yr - $83K/yr (Est.)In-houseFull-timeEntry level1+ years exp.
3 hrs ago
HubSpot CRM Specialist
Gill, MA (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 4 months ago
Job Summary
Own the end-to-end HubSpot-driven demand and activation motion, combining automated campaigns, UX-lean landing pages, and data hygiene to boost engagement and conversion.
- Growth & Campaign Automation: Design, test, and optimize automated campaigns and workflows that move leads through the funnel.
- Landing Page & UX Excellence: Create conversion-focused pages and event registrations with a clear one-action flow.
- Data Integrity & Insights: Audit data quality, build dashboards, and deliver actionable insights to optimize campaigns.
Job Description
Responsibilities
- Develops, executes, and tests sales and marketing campaign automation.
- Creates custom modules, templates, workflows, and functionalities to enhance user experience and support specific sales, customer success and marketing processes.
- Uses design skills to build conversion-focused HubSpot landing pages and clone/redesign landing pages.
- Creates landing pages for event registrations and lead capture.
- Uses UX experience to build landing pages with a logical flow that focuses on one action and one offer.
- Works with editor to ensure every word on landing page is clear and concise.
- Uses knowledge of color theory, typology, and design principles to design a creative and thoughtful on-brand site.
- Has a laser focus on the call to action.
- Works closely with supervisor to identify and develop strategies for improving customer engagement.
- Ensures accuracy, completeness and cleanliness of customer data by performing regular audits and maintenance.
Requirements
- 2+ years of experience with enterprise-grade solutions for web and mobile platforms
- Proficient in Adobe XD, Adobe Photoshop, Adobe Illustrator, InDesign
- Foundational skills in HTML5, CSS3, JavaScript
- HubSpot Academy Certifications: HubSpot Sales, HubSpot Marketing Software, Inbound Certification, and Service Hub
- HubSpot Academic Certifications: HubSpot SEO and Email Marketing (desired)
- Willingness to engage in frequent in-person meetings and collaboration with sales and marketing teams
- Works on a team structure that relies upon spontaneous, in-person brainstorming and communication
Preferred
- Desired HubSpot Academic Certifications: HubSpot SEO and Email Marketing
Center for Responsive Schools
We believe students learn best and thrive in school and classroom environments that are responsive to their academic, social, and emotional strengths and needs.We at CRS recognize diversity, inclusion, and equity as essential to a positive and healthy school and classroom community, and we are committed to creating programs, products, and services that honor human diversity in schools everywhere.
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