Responsibilities

• Support the Bank’s “People First” focus and rules of engagement—maintaining a professional demeanor, working as an active member of the CNOB team, providing all clients excellent service, always striving to make CNOB “A Better Place to Be”
• Support and management of two Hubspot environments. One for ConnectOne Bank and one for Boefly.
• Campaign Management: Develop, execute, and continuously improve high-performing marketing automation campaigns and workflows across platforms.
• Lead Lifecycle Management: Drive conversion across platforms by managing the full lead lifecycle, including generation, nurturing, and precise customer segmentation.
• Complex Customer Journey Mapping: Utilize HubSpot's Customer Journey Analytics to track single contacts across multiple deals. Build advanced journey maps featuring optional steps and branching paths to identify exactly where high-intent leads are dropping off and optimize the funnel accordingly.
• Dynamic & AI-Driven Personalization: Leverage Programmable Mail (HubL), Smart Content, and HubSpot's Breeze AI to develop highly tailored communications. This includes using the AI Data Agent within workflows to summarize a contact’s recent activity and dynamically inject it into internal sales notifications or hyper-personalized automated check-in emails.
• Data-Driven Iteration & A/B Testing: Conduct AI-powered Adaptive Testing for landing pages and sequence performance analytics. Build and maintain custom Engagement Scores using calculation properties (e.g., +5 points for a conversation, 10 for 30 days of inactivity) to trigger strategic workflows based on real-time score changes.

Requirements

• 3+ years of marketer level experience with Hubspot, specifically proficient with the Customer Journey Analytics tool, multi-touch attribution reports
• Proven experience in automation workflows and managing lead lifecycles
• Strong understanding of CRM systems and database segmentation
• Proven experience in brand development and ability to maintain brand integrity across channels
• Intermediate knowledge of reporting tools (e.g. Google Analytics) and advertising platforms (e.g. Meta, LinkedIn, Google) and multi-touch attribution reporting
• Advanced custom reporting with multiple data sources

Benefits

• World class health, vision, and dental benefits on day one
• 401k with employer match
• Hybrid work from home (depending on role)
• Employee appreciation events (team building, softball games, food truck days, etc..)
• Employee assistance programs (EAP)
• Wellness programs (flu shot, preventive care, health programs and services discounts, etc..)
• Tuition reimbursement
• Employee Discount perks
• CNOB Community Service Events
• ….and much, much more!