Responsibilities

• Own the end-to-end lifecycle of organic and paid social media campaigns, including strategy development, content creation, publishing, and performance optimization.
• Develop and deliver platform-native content aligned with current trends, audience behaviors, and best practices to increase reach, engagement, and candidate conversion.
• Monitor cultural moments, platform updates, and emerging trends to identify opportunities to expand reach while maintaining brand integrity.
• Support on-site content capture, including basic photography and video recording using professional or mobile equipment.
• Drive qualified organic traffic to recruiting channels to increase inbound candidate interest and support reduced cost-per-hire.
• Strengthen employer brand awareness through authentic, compelling storytelling tailored to priority hiring audiences.
• Ensure all social content aligns with corporate messaging, approved narratives, and brand guidelines.
• Partner with marketing partners and other vendors to optimize social campaigns and alignment with hiring priorities
• Lead day-to-day coordination with external partners, including timelines, asset reviews, feedback, and status reporting.
• Ensure all deliverables meet performance objectives and brand standards.

Requirements

• Must reside in the same geographic area as the role or be willing to self-relocate.
• Must be willing and able to report to the UPS Corporate Office in Atlanta on a hybrid basis of four days in office and one day remote.
• Must be willing and available for frequent local travel and occasional domestic travel.
• Must be flexible to work nonstandard hours as needed for projects, events, or campaigns.
• Familiarity with social media platforms, including Instagram, TikTok, and Facebook.
• Strong written and verbal communication skills.
• Basic understanding of social media analytics and performance metrics.

Preferred

• Bachelor’s degree (or international equivalent) in marketing, communications, human resources, or a related field.
• 2+ years of experience in social media, digital marketing, or a related discipline.
• Experience managing or supporting brand social media accounts.
• Experience using social media management tools (e.g., Sprout Social, Sprinklr, or similar platforms).
• Basic knowledge of photography and video capture, including use of camera equipment or mobile content creation tools.