Hotel - Level Marketing (Digital Experience Strategy) Senior Lead (contract) at Hilton | McLean, VA | $53/hr – $61/hr

Hilton

Hotel - Level Marketing (Digital Experience Strategy) Senior Lead (contract)

McLean, VA (Remote)

$53/hr – $61/hrSenior Level5+ years expContract

Posted 4 weeks ago

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Job Summary

Own Hilton.com optimization across the hotel portfolio, turning guest feedback into platform roadmaps and scalable governance that lift engagement and conversions.

Portfolio-wide optimization frameworks and governance to standardize adoption across distributed teams.
Cross-functional collaboration with Product, Website, UX, and Brand Marketing to prioritize and ship impact-driven digital enhancements.
Translate hotel feedback into actionable platform capabilities and roadmap decisions that shape the guest journey.

Job Description

Responsibilities

Lead portfolio-wide property page optimization initiatives that improve the digital guest experience, engagement, and conversion across Hilton.com.
Partner with Product, Website, UX, and Brand teams to prioritize and implement scalable digital enhancements.
Translate hotel feedback and business needs into actionable recommendations that influence future platform capabilities and roadmap priorities.
Develop scalable optimization frameworks, governance standards, and enablement resources that help hotels maximize their Hilton.com presence.
Establish best practices for hotel digital storytelling, property page performance, and customer journey optimization.
Monitor performance insights to identify optimization opportunities and measure the impact of enhancements.
Build strong cross-functional partnerships across Hotel-Level Marketing, Product, Website, and Brand Marketing to drive alignment and execution.
Drive continuous improvement by creating repeatable processes that improve adoption, reduce complexity, and scale best practices across the portfolio.

Requirements

5+ years experience in digital experience strategy, website optimization, digital marketing, UX, digital product enablement, hospitality marketing, or a related field.
Demonstrated experience leading website optimization, digital experience, or customer journey improvement initiatives at enterprise or portfolio scale.
Proven track record partnering with Product, Website, UX, or Technology teams to deliver digital experience enhancements.
Experience leading cross-functional programs across multiple business units or brands within a matrixed organization.
Experience developing scalable governance, enablement, or optimization programs that improve consistency and adoption across distributed teams.
Experience working with agency and external partners to deliver digital optimization initiatives.
Travel up to 20% may be required.

Preferred

Hospitality, travel, or lifestyle brand experience preferred.
Experience with enterprise CMS platforms, website optimization tools, or digital experience platforms preferred.

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919

McLean, VA, US

142K employees (2,597 in marketing)

stories.hilton.com