Hospital Liaison / External Marketer - Skilled Nursing Facility - 3628933

Brandon, FL (Unknown)

$80K/yr – $90K/yrMid LevelPermanent

Posted 4 weeks ago

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Job Summary

Build and sustain hospital and clinician referral networks to drive SNF census growth through coordinated admissions work and local market presence.

  • Referral Network Development: Build and maintain hospital and clinician relationships to accelerate admissions and census growth.
  • Growth Collaboration: Align with admissions and leadership to track referrals, follow-ups, and communication cadence.
  • Field Presence: Conduct territory visits and educate sources on services and admissions processes while representing the facility professionally.

Job Description

Responsibilities

  • Develop and maintain referral relationships with hospitals, case managers, discharge planners, and healthcare providers
  • Increase patient admissions and overall SNF census growth
  • Conduct outside marketing visits throughout the assigned territory
  • Educate referral sources on facility services, clinical capabilities, and admissions process
  • Coordinate closely with admissions and leadership teams
  • Track referral activity and maintain strong follow-up communication
  • Represent the facility professionally within the local healthcare community

Requirements

  • Prior Skilled Nursing Facility (SNF) experience required
  • Experience as a Hospital Liaison, Clinical Liaison, Community Liaison, External Marketer, or Healthcare Marketer required
  • Existing hospital relationships/referral network strongly preferred
  • Strong understanding of post-acute care and SNF admissions process
  • Proven relationship-building and business development skills
  • Reliable transportation and willingness to travel locally

Preferred

  • SNF External Marketer
  • Hospital Liaison
  • Clinical Liaison
  • Admissions Liaison
  • Census Development Representative
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Apex Healthcare

A whole body approach to health, wellness, and optimal functioning. At Apex Healthcare and Rehab we use the combined Medical, Chiropractic, Physical Therapy and Massage Therapy to address musculoskeletal dysfunction. Our specialties include athletes, children, chronic pain, sciatica, fibromyalgia, and those desiring to maintain a healthy and normally functioning nervous system.

Founded in 2005
Suwanee, Georgia, USA
110 employees

Traffic Signals

Monthly Visitors
538
Traffic Source Mix
Search
32.8%
Direct
52.4%
Referral
5%
Social
8.8%
Paid
1%

Headcount Trend

Current headcount: ~110

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

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