Responsibilities

• Provides guidance to Lighthouse Hospice Care regarding community needs, program development opportunities, staffing needs, and financial considerations.
• Builds and maintains relationships with healthcare providers, nursing homes, hospitals, physicians, and community organizations. Develops referral networks to support patient admissions and represents Lighthouse Hospice at community events, health fairs, and professional meetings.
• Educates healthcare professionals, patients, families, and community members about hospice services, eligibility requirements, and the benefits of hospice care. Addresses common misconceptions and provides education regarding hospice, palliative care, and end-of-life options. Conducts presentations, workshops, and other educational programs as needed.
• Serves as a compassionate resource for patients, families, caregivers, and referral sources. Supports individuals during difficult decision-making processes by answering questions, offering guidance, and helping ensure they feel informed, respected, and supported.
• Develops and carries out marketing and outreach strategies for assigned territories. Coordinates outreach efforts, including informational mailings, social media communication, presentations, and community engagement activities. Works with the marketing team to identify opportunities to increase visibility and awareness of hospice services.
• Works closely with physicians, hospitals, and other healthcare providers to support the referral process. Ensures timely follow-up, maintains strong referral relationships, and tracks referral activity to identify trends and opportunities for growth.
• Plans and coordinates community events, educational sessions, workshops, and outreach opportunities to promote hospice awareness. May assist with hospice-related events, including support groups and remembrance services for bereaved families. Partners with local organizations and businesses to support community outreach initiatives.
• Ensures that all outreach, marketing, and referral activities follow Medicare, Medicaid, and other applicable hospice regulations. Maintains ethical standards in all interactions with referral sources, patients, families, and community partners. Remains informed of regulatory changes that may impact hospice outreach activities.
• Tracks and reports community engagement efforts, referral activity, and outreach results. Uses CRM software to manage referral relationships, document outreach, and evaluate opportunities to improve community engagement and growth strategies.
• Provides families with information and resources related to grief and bereavement support. Follows up with bereaved families as appropriate and connects them with Lighthouse Hospice Care’s bereavement team and available services.

Requirements

• Physical and Mental Effort: This position requires sitting, standing, and walking for extended periods. Must be able to lift and carry equipment and marketing materials as needed. The ability to remain calm, professional, and courteous in stressful situations is required. Must be able to work under pressure, meet deadlines, respond to organizational needs, and travel locally.
• Education: Graduation from an accredited college or university is preferred.
• Experience: Previous experience as a community liaison, marketer, or business development professional in healthcare is preferred, with home health or hospice experience strongly preferred.
• Skills: Strong communication skills are needed to clearly and compassionately explain hospice services to patients, families, and healthcare professionals. The ability to provide presentations, educate the community, listen carefully, and respond to concerns is essential. This role requires strong relationship-building skills with healthcare providers, community organizations, nursing homes, hospitals, and internal hospice team members. Candidates should have marketing knowledge, technology skills, and the ability to build trust through genuine support and consistent follow-up.
• Transportation: Reliable transportation, a valid driver’s license, and current auto liability insurance are required.

Preferred

• Education: Graduation from an accredited college or university is preferred.
• Experience: Previous experience as a community liaison, marketer, or business development professional in healthcare is preferred, with home health or hospice experience strongly preferred.

Benefits

• Benefits: Medical, Dental, Vision, and Life Insurance; Employee Assistance Program; Referral Program; Paid Holidays; PTO Accrual; and 401(k).