Responsibilities

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Works with the Director of Nursing to establish marketing techniques for specialty Clinical Programs.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, and payer and patient perceptions of Custom Care Hospice as a high-quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.