Home Improvement Contractor Marketing Manager at DuPont | Midland, MI

DuPont

Home Improvement Contractor Marketing Manager

Midland, MI (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 5 months ago

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Job Summary

Drive product innovation and go-to-market execution for foam product lines as a contractor marketing manager.

Own the end-to-end GTM strategy aligned to unmet user needs.
Must-have: 7+ years leading cross-functional teams in global settings.
Standout: Deep VOC-driven roadmap and cross-functional pipeline leadership.

Job Description

Responsibilities

Responsible for identifying un-met end-user needs through market research and jobsite visits to feed the product innovation pipeline. development process. These insights may impact aspects such as product features, user experience, naming, and packaging in both new and existing product lines .
Responsible for leading the cross-functional team on New Product Launches and Commercialization: The contractor marketing manager will own the product’s go-to-market strategy and ensure there is a clear value prop aligned to the End-users unmet needs while ensur ing that all messaging communicates the products features and benefits effectively.
Be the product expert for our one and two-component foam product lines, understand product applications, and features, translating technical details into benefits for our end users.
Manage existing products in the portfolio ensuring products continue to meet their value proposition post launch and when needed update or improve them to ensure continued end-user value.
Work closely with the Strategic Marketing, Product Management, and Technical teams to lead the new product pipeline development and management process.  Utilize innovation development best practices and work collaboratively to determine and influence the team’s approach to assessing and pursuing product growth opportunities.
Continually monitor and refine Voice of C ontractor (VOC) through the product development cycle.
Create and execute end-user-based market research to build a clear roadmap of applications . This includes but is not limited to qualitative and quantitative forms of field-based observation days and other VOC capture methods.
Maintain an awareness of trends in the industry and related industries and develop a deep understanding of the end user and incorporate these insights into successful new product launches.
U nearth key market trends and emerging industry dynamics to define strategic issues and opportunities that may not otherwise have been on the radar.
Determine value propositions for key end use segments; provide and refine CTQs for product development.

Requirements

Bachelor’s degree in marketing, business, engineering or science required .
Minimum 7 years of cross-functional business experience with proven ability to lead a results-oriented, cross-functional, multinational team in a fast paced and highly dynamic global environment
Solid general business acumen with strong analytical skills: ability to synthesize quantitative and qualitative information to support complex business hypotheses and data driven decisions.
Exceptional organizational and management skills; ability to manage multiple projects /people, influence business decisions, meet deadlines, and strong attention to detail.
Willing to travel 25-30% and spend time on active jobsites .

Preferred

Experience in construction, hardware, and retail home improvement
Networker with strong influencing skills and the capability to earn broad-based credibility with internal and external shareholders.
High energy, perseverance, extroverted, creative problem solver with tremendous curiosity and a proven ability to build something new.
Emotionally intelligent and coachable and seeks continuous improvement.
Results driven, develops ambitious goals and establishes clear priorities and responsibilities to achieve them, managing projects, activities and resources effectively.
Mature and confident executive with his/her personal ego in check. Comfortable working within a flat structure with a focus on the success of the broader team and organization as the means to personal success.
Excellent verbal and written communication skills with the ability to adapt messages to a broad range of audiences.

Benefits

DuPont offers a comprehensive pay and benefits package.

DuPont

3.9 Glassdoor

Beware of recruitment scams! Please read important information for job seekers: https://www.dupont.com/careers/hiring-faqs.htmlWe’re creating advanced solutions that help transform industries and improve everyday life across our key markets of healthcare, water, construction and transformation. At DuPont, we inspire each employee to embrace their unique journey and unlock their full potential. Discover the many reasons to work at DuPont.Learn more at dupont.com. Please take the time to review our comments policy before commenting on our page. http://dptn.ws/policy

Wilmington, Delaware, USA

25K employees (988 in marketing)

www.dupont.com

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