Home Health Care Specialist - Marketer

Elk Grove, CA (On-site)

$90K/yr – $120K/yrMid Level2+ years expFull time

Posted 5 days ago

Job Summary

Owns partner relationships and referral marketing across healthcare networks to drive hospice enrollment, education, and patient advocacy across the community.

  • Leads education, enrollment coordination, and relationship-building with healthcare partners.
  • Manages marketing accounts and follows up on referrals to ensure outcomes.

Job Description

Responsibilities

  • Build and maintain strong relationships with healthcare professionals and community referral sources.
  • Educate referral partners and the community about hospice services and the hospice benefit.
  • Manage marketing accounts and develop follow-up and continuing education plans.
  • Coordinate and follow up on pending referrals and communicate referral outcomes.
  • Meet with patients and families to provide support and assist with hospice enrollment.
  • Serve as a patient advocate across the hospice team, program, and community.
  • Maintain appropriate documentation in patient charts.
  • Participate in staff meetings, interdisciplinary group meetings, training, and in-service education.
  • Plan and participate in engaging marketing initiatives, networking events, educational lunches, conferences and community activities that strengthen relationships with case management and healthcare partners while increasing Lorian's visibility in the community

Requirements

  • 2+ years of healthcare sales or marketing experience.
  • Hospice or palliative care marketing experience strongly preferred.
  • Proven ability to build and maintain relationships with healthcare professionals, patients, families, and community organizations.
  • Strong communication, critical thinking, judgment, and relationship-building skills.
  • Experience with crisis intervention and family support.
  • High school diploma or GED required; bachelor's degree in a related field preferred.
  • Valid driver's license and acceptable automobile insurance.
  • Strong computer skills and the ability to work independently and manage your time effectively.

Preferred

  • Hospice or palliative care marketing experience strongly preferred.
  • Bachelor's degree in a related field preferred.

Benefits

  • Company vehicle and fuel card
  • Competitive salary
  • Comprehensive benefits package, including:
  • Medical, dental, and vision insurance
  • Life insurance
  • AD&D insurance
  • Short- and long-term disability coverage
  • Employee Assistance Program (EAP)
  • 401(k) with a 4% company match
  • Paid time off and paid holidays
Lorian Health logo

Lorian Health

Care isn’t just what we do. It’s who we are.Lorian Health is a leading provider of home health and hospice services for individuals who wish to receive compassionate care in the comfort of their own home.Our mission is to enhance the quality of life at home through compassionate, high-quality care tailored to the unique needs of each individual we serve. We place our patients, families, and their caregivers at the center of everything we do by surrounding them with support, dignity, and understanding. Wherever they call home, we meet them there with expert clinical care and heartfelt compassion.

Founded in 2000
San Diego, California, USA
187 employees

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

See all Lorian Health salaries

Marketing Team

Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
62.9%
Direct
19.2%
Referral
6.3%
Social
10.4%
Paid
1.2%

Headcount Trend

Current headcount: ~187
Lorian Health logo

Home Health Care Specialist - Marketer

Lorian Health · Elk Grove, CA · On-site