Responsibilities

• Develop and maintain relationships with referral sources, including hospitals, rehabilitation centers, assisted living communities, skilled nursing facilities, physicians’ offices, hospice providers, senior centers, elder law attorneys, and community organizations.
• Promote Right at Home’s services through community outreach, networking, presentations, and professional relationship-building.
• Identify new referral opportunities and create strategies to increase client inquiries and admissions.
• Educate referral partners and prospective clients about non-medical home care services, including personal care, companionship, respite care, dementia care, and assistance with daily living.
• Represent Right at Home at health fairs, senior expos, networking events, community meetings, and local business events.
• Conduct regular follow-up with referral partners to strengthen relationships and encourage ongoing referrals.
• Collaborate with intake, care coordination, scheduling, and operations teams to support a smooth referral-to-client process.
• Track marketing activities, referral sources, contacts, visits, and outcomes using CRM software or agency tracking systems.
• Assist with planning and executing local marketing campaigns, community events, educational programs, and outreach initiatives.
• Monitor local market trends, competitor activity, and community needs related to senior care and home care services.

Requirements

• Previous experience in home care, healthcare marketing, senior services, community outreach, sales, admissions, or business development preferred.
• Strong communication, networking, and relationship-building skills.
• Comfortable presenting to individuals, small groups, and professional audiences.
• Self-motivated, goal-oriented, and able to work independently in the field.
• Strong organizational and follow-up skills.
• Knowledge of home care, senior care, healthcare referrals, or aging services is a plus.
• Proficiency with email, Microsoft Office, and CRM or contact management systems preferred.
• Valid driver’s license, reliable transportation, and ability to travel locally.

Preferred

• Home care, hospice, assisted living, skilled nursing, hospital, rehabilitation, or senior living marketing experience.
• Existing referral relationships with local healthcare providers or senior service organizations.
• Experience meeting outreach, census, admissions, or referral goals.
• Background in healthcare sales, community relations, client services, or social services.